Handi Wipes

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

415K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

17.2%

Market size, estimated

$1.2Ma year

Peak month

January1.3× the quietest month

Top search term

handi wipes192K searches a year

Listings sell for $16.29 on average, from $6.75 to $35.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $16.29 that is $49K to $65K a year per listing.

Average price

$16.29inside the $15 to $100 sweet spot

Price range

$6.75–$35.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$49K–$65K

Returns

0.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #381 within Cleaning Cloths. It carries 3,060 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

93%

Out of stock, average day

3.3%

Average rank

#381in Cleaning Cloths

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

3,060per listing

Listings tracked

15

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months