Handheld Humidifier
FailDemand is soft, at -54.2% this quarter, so Handheld Humidifier is a Fail.
- Flapen Score
- 33 / 100Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 4933
- Market size
- $3.6M/yr2.0M searches / yr
- 90-day growth
- -54.2%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 64 sellers
Flapen Score
Handheld Humidifier against its category
The dotted line is the Health & Household average. Past it, Handheld Humidifier is stronger. Inside it, weaker.
Market
The Handheld Humidifier market on Amazon at a glance
Shoppers on Amazon United States searched for Handheld Humidifier 2.0M times last year and spent an estimated $3.6M. The top 5 brands take 93% of clicks. Demand peaks in Jan–May–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -54.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $3.6Ma year
- Peak month
- January2.7× the quietest month
- Top search term
- steam620K searches a year
02 · Price
A sale here is worth $140.70.
Listings sell for $140.70 on average, from $19.25 to $881.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $140.70 that is $563K to $704K a year per listing.
- Average price
- $140.70above the $15 to $100 sweet spot
- Price range
- $19.25–$881.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $563K–$704K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #215 within Allergy, Sinus & Asthma. It carries 9,683 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #215in Allergy, Sinus & Asthma
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 9,683per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Handheld Humidifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
64
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- Brand 166%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (1 brand, 3%)
Demand
Handheld Humidifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Handheld Humidifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam620K/yr
- stea651K/yr
- steam inhaler148K/yr
- sinus inhaler111K/yr
- steam inhaler for congestion37K/yr
- humidifier mask33K/yr
- sinus steamer39K/yr
- vicks steam inhaler46K/yr
- personal steam inhaler33K/yr
- face steamer for sinuses33K/yr
Reviews and returns
What reviews say buyers love and hate about Handheld Humidifier
We read the reviews and the return reasons for every product selling here.
“Not effective at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Handheld Humidifier questions
Answered from the same tracked data.









