Hand Wipes Individually Wrapped
MaybeAn estimated 0.4% of orders come back. But the products selling today already average 4.7★, so Hand Wipes Individually Wrapped is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $1.4M/yr738K searches / yr
- 90-day growth
- +23.7%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 194 sellers
Flapen Score
Hand Wipes Individually Wrapped against its category
The dotted line is the Health & Household average. Past it, Hand Wipes Individually Wrapped is stronger. Inside it, weaker.
Market
The Hand Wipes Individually Wrapped market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Wipes Individually Wrapped 738K times last year and spent an estimated $1.4M. The top 5 brands take 86% of clicks. Demand peaks in Jun. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 738K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 738K
- Growth, 90 days vs prior 90
- +23.7%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $1.4Ma year
- Peak month
- June2.0× the quietest month
- Top search term
- purell wipes172K searches a year
02 · Price
A sale here is worth $19.49.
Listings sell for $19.49 on average, from $5.50 to $78.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $19.49 that is $58K to $78K a year per listing.
- Average price
- $19.49inside the $15 to $100 sweet spot
- Price range
- $5.50–$78.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $58K–$78K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #263 within Tissues, Toilet Paper & Sprays. It carries 3,883 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #263in Tissues, Toilet Paper & Sprays
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 3,883per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Hand Wipes Individually Wrapped products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
194
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
10%
- Brand 142%
- Brand 224%
- Brand 38%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (7 brands, 10%)
Demand
Hand Wipes Individually Wrapped search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.0×
Search terms
Top Hand Wipes Individually Wrapped search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purell wipes172K/yr
- wet ones singles95K/yr
- purell hand sanitizer wipes75K/yr
- wet wipes individually wrapped48K/yr
- individual hand wipes33K/yr
- hand sanitizer wipes individually wrapped26K/yr
- purell hand wipes33K/yr
- purell wipes individually wrapped19K/yr
- pdi sani-hands wipes27K/yr
- individual wet wipes19K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Wipes Individually Wrapped
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Wipes Individually Wrapped questions
Answered from the same tracked data.