Hand Wipes Individually Wrapped

Shoppers searched for this 738K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

738K

Growth, 90 days vs prior 90

+23.7%

Conversion, latest week

9.8%

Market size, estimated

$1.4Ma year

Peak month

June2.0× the quietest month

Top search term

purell wipes172K searches a year

Listings sell for $19.49 on average, from $5.50 to $78.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $19.49 that is $58K to $78K a year per listing.

Average price

$19.49inside the $15 to $100 sweet spot

Price range

$5.50–$78.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$58K–$78K

Returns

0.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #263 within Tissues, Toilet Paper & Sprays. It carries 3,883 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#263in Tissues, Toilet Paper & Sprays

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

3,883per listing

Listings tracked

32

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months