Hand Wipes

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+28.8%

Conversion, latest week

12.9%

Market size, estimated

$4.7Ma year

Peak month

August2.3× the quietest month

Top search term

hand wipes618K searches a year

Listings sell for $12.91 on average, from $2.85 to $38.16. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At $12.91 that is $103K to $129K a year per listing.

Average price

$12.91under the $15 to $100 sweet spot

Price range

$2.85–$38.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

8,000–10,000

Revenue per listing a year

$103K–$129K

Returns

0.2%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #86 within Tissues, Toilet Paper & Sprays. It carries 6,568 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#86in Tissues, Toilet Paper & Sprays

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

6,568per listing

Listings tracked

41

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

63 months