Hand Wash Laundry Detergent
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $66K a year here, so Hand Wash Laundry Detergent is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $66K/yr57K searches / yr
- 90-day growth
- +60.0%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 661 sellers
Flapen Score
Hand Wash Laundry Detergent against its category
The dotted line is the Health & Household average. Past it, Hand Wash Laundry Detergent is stronger. Inside it, weaker.
Market
The Hand Wash Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Wash Laundry Detergent 57K times last year and spent an estimated $66K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +60.0%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $66Ka year
- Peak month
- June2.7× the quietest month
- Top search term
- hand wash laundry detergent25K searches a year
02 · Price
A sale here is worth $13.47.
Listings sell for $13.47 on average, from $5.03 to $27.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.47 that is $3K to $7K a year per listing.
- Average price
- $13.47under the $15 to $100 sweet spot
- Price range
- $5.03–$27.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Laundry. It carries 6,089 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Laundry
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 6,089per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Hand Wash Laundry Detergent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
661
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
17%
- Brand 134%
- Brand 217%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
- Open — no brand owns it (6 brands, 17%)
Demand
Hand Wash Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×
Search terms
Top Hand Wash Laundry Detergent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand wash laundry detergent25K/yr
- handwash laundry detergent10K/yr
- hand wash detergent12K/yr
- hand wash detergent for delicates4K/yr
- detergent for hand washing clothes5K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Wash Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“No scent at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Wash Laundry Detergent questions
Answered from the same tracked data.