Hand Tissue

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

24.5%

Market size, estimated

$217Ka year

Peak month

August6.1× the quietest month

Top search term

paper towels 2 pack87K searches a year

Listings sell for $5.79 on average, from $1.75 to $10.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $5.79 that is $35K to $46K a year per listing.

Average price

$5.79under the $15 to $100 sweet spot

Price range

$1.75–$10.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

6,000–8,000

Revenue per listing a year

$35K–$46K

Returns

0.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Paper Towels. It carries 61,644 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Paper Towels

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

61,644per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months