Hand Soap Dish Soap

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

10.2%

Market size, estimated

$353Ka year

Peak month

August2.9× the quietest month

Top search term

clean cult100K searches a year

Listings sell for $13.61 on average, from $3.82 to $40.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $13.61 that is $7K to $10K a year per listing.

Average price

$13.61under the $15 to $100 sweet spot

Price range

$3.82–$40.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #58 within Laundry. It carries 3,891 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

95%

Out of stock, average day

4.3%

Average rank

#58in Laundry

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,891per listing

Listings tracked

40

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months