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Hand Sanitizer with Aloe

Fail

The top 5 brands take 96% of clicks, so Hand Sanitizer with Aloe is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$138K/yr91K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
66%top-5 click share · 8 brands · 67 sellers

Flapen Score

Hand Sanitizer with Aloe against its category

The dotted line is the Health & Household average. Past it, Hand Sanitizer with Aloe is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Sanitizer with Aloe market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Sanitizer with Aloe 91K times last year and spent an estimated $138K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
7.5%
Market size, estimated
$138Ka year
Peak month
March4.3× the quietest month
Top search term
hand sanitizer with aloe28K searches a year

02 · Price

A sale here is worth $20.26.

Listings sell for $20.26 on average, from $5.87 to $39.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.26 that is $5K to $10K a year per listing.

Average price
$20.26inside the $15 to $100 sweet spot
Price range
$5.87–$39.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Antibiotics & Antiseptics. It carries 4,773 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#140in Antibiotics & Antiseptics
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
4,773per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Hand Sanitizer with Aloe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

67

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Brand 139%
  • Brand 225%
  • Brand 322%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Hand Sanitizer with Aloe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 4.3×

Search terms

Top Hand Sanitizer with Aloe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand sanitizer with aloe28K/yr
  • aloe hand sanitizer16K/yr
  • hand sanitizer aloe15K/yr
  • aloe vera hand sanitizer6K/yr
  • purell hand sanitizer aloe5K/yr
  • purell aloe hand sanitizer5K/yr
  • purell aloe4K/yr
  • hand sanitizer aloe vera5K/yr
  • purell hand sanitizer with aloe3K/yr
  • hand sanitizer with aloe vera3K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Sanitizer with Aloe

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overpowering scent”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hand Sanitizer with Aloe questions

Answered from the same tracked data.