Hand Sanitizer

Shoppers searched for this 18.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.0M a year.

Searches, last 12 months

18.8M

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

6.9%

Market size, estimated

$24.0Ma year

Peak month

August1.7× the quietest month

Top search term

hand sanitizer9.1M searches a year

Listings sell for $18.45 on average, from $4.10 to $61.14. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $18.45 that is $461K to $554K a year per listing.

Average price

$18.45inside the $15 to $100 sweet spot

Price range

$4.10–$61.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

$461K–$554K

Returns

0.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Antibiotics & Antiseptics. It carries 8,915 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#44in Antibiotics & Antiseptics

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

8,915per listing

Listings tracked

52

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months