Hand Massager
PassHand Massager scores 65 out of 100, a Pass. Shoppers spend an estimated $5.9M a year here, demand is soft, at -3.3% this quarter, and an estimated 5.5% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $5.9M/yr3.6M searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 27%top-5 click share · 43 brands · 84 sellers
Flapen Score
Hand Massager against its category
The dotted line is the Health & Household average. Past it, Hand Massager is stronger. Inside it, weaker.
Market
The Hand Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Massager 3.6M times last year and spent an estimated $5.9M. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $5.9Ma year
- Peak month
- December5.2× the quietest month
- Top search term
- hand massager1.4M searches a year
02 · Price
A sale here is worth $57.26.
Listings sell for $57.26 on average, from $11.26 to $102.33. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $57.26 that is $86K to $115K a year per listing.
- Average price
- $57.26inside the $15 to $100 sweet spot
- Price range
- $11.26–$102.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $86K–$115K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #6,326 within Electric Massagers. It carries 3,271 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 99%
- Out of stock, average day
- 26.1%
- Average rank
- #6,326in Electric Massagers
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 3,271per listing
- Listings tracked
- 70
04 · Newcomers
35 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 35Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Hand Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
43 rising
Sellers
84
Top-5 brand share
42%
Top 20: 83%
Top-5 click share
27%
Top 20: 62%
Open market
54%
- Brand 112%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Hand Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Hand Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand massager1.4M/yr
- hand massager with heat and compression932K/yr
- hand massager for arthritis and carpal tunnel375K/yr
- wrist massager92K/yr
- carpal tunnel massager74K/yr
- hand massage170K/yr
- hand massagers66K/yr
- hand massager for arthritis222K/yr
- hand and wrist massager25K/yr
- cincom hand massager21K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Massager
We read the reviews and the return reasons for every product selling here.
“Painful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Massager questions
Answered from the same tracked data.