Hand Held Massager

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $718K a year.

Searches, last 12 months

642K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

3.1%

Market size, estimated

$718Ka year

Top search term

handheld massager219K searches a year

Listings sell for $35.85 on average, from $7.88 to $142.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $35.85 that is $18K to $27K a year per listing.

Average price

$35.85inside the $15 to $100 sweet spot

Price range

$7.88–$142.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

2.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #3,798 within Electric Massagers. It carries 6,533 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

6.6%

Average rank

#3,798in Electric Massagers

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

6,533per listing

Listings tracked

35

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

29 months