Is hand broom profitable to sell on Amazon United States?

The niche generates $329K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (64/100).

How competitive is the hand broom niche?

29 brands and 123 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in hand broom?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 1.2%.

When does demand for hand broom peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the hand broom niche?

Listings span $6.36–$29.83; the average listing price is $12.07 (sweet spot $15–$100). The average incumbent carries 2,783 reviews — the moat a new listing must climb.

hand broom

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Good$6.36–$29.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$329K

$329K/yr · 314K searches

Avg price

Good$12.07

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,782.82

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hand broom is a $329K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hand broom market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $362K–$483K; units × avg price
Conversion rate: 8.7%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 4.8%
Avg brand age: 46 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

123

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

32%

Top 20: 81%

Open market

47%

MR.SIGA14%
nacena11%
Rubbermaid Commercial Products9%
Dazzhues8%
Amazon Basics6%
LOLA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top hand broom search terms

hand broom141K/yr +18.7%8.3% conv.
hand broom brush21K/yr +24.6%7.6% conv.
handheld broom17K/yr +28.5%7.3% conv.
small hand broom17K/yr +30.6%6.3% conv.
car broom19K/yr -10.6%4.4% conv.
dust pan brush15K/yr +20.8%8.2% conv.
hand held broom12K/yr +33.8%8.1% conv.
counter brush13K/yr -3.3%4.6% conv.
dustpan brush10K/yr -0.5%8.0% conv.
table brush9K/yr -14.1%4.8% conv.

All search terms

Top hand broom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pieces Woooden Dust Brush Hand Broom Bench Brush with Long Wood Handle Whisk Broom Soft Bristle Brush for Counter Bed Sofa Car Fireplace Clothes Household Cleaning

Dazzhues$9.794.4★698 rev

Rubbermaid Commercial 8 Inch Counter Brush Flagged Polypropylene Fill for Smooth Surface Sweeping Yellow 12.5 for Bathroom/Shower/Floor Tile/Decks/Car Tires/Outdoor

Rubbermaid Commercial Products$9.524.7★1,881 rev

NACENA Mini Broom and Dustpan Set Small Dust Pan and Brush Set with Handle Dustpan Teeth for Cleaning Hair Suitable for Office Desks Drawers Sofas Outdoor Camping White & Gray

nacena$7.164.3★760 rev

Amazon Basics Small Portable Mini Dustpan and Brush Set for Indoor Outdoor Floor Cleaning Gray Pack of 2

Amazon Basics$10.144.4★3,029 rev

MR.SIGA Mini Dustpan and Brush Set Portable Cleaning Brush and Dustpan Combo with Bamboo Handle Black 1 Set

MR.SIGA$13.804.6★7,135 rev

Newest

by launch date

SetSail Small Dustpan and Brush Set Nesting Snap-On Handheld Broom and Dust Pan with Teeth Portable Broom and Dustpan Set Suitable for Desktop Pets Care Sofa Camping White

SetSail$8.03246 rev

1y ago

NACENA Mini Broom and Dustpan Set Small Dust Pan and Brush Set with Handle Dustpan Teeth for Cleaning Hair Suitable for Office Desks Drawers Sofas Outdoor Camping White & Gray

nacena$7.16760 rev

1y ago

NACENA Small Dust Pan and Brush Set Mini Broom and Dustpan Set Small Hand Broom and Brush Combo Dust Pan with Teeth for Home Cleaning Drawers Desktop Sofas and Outdoor White & Gray

nacena$6.60527 rev

1y ago

MR.SIGA Mini Dustpan and Brush Set Portable Cleaning Brush and Dustpan Combo with Bamboo Handle Black 1 Set

MR.SIGA$13.807,135 rev

1y ago

Tioncy 8 Pieces Wooden Dust Brush Bulk Hand Broom Bench Soft Bristle Cleaning Outdoor Furniture Brushes with Long Wood Handle for Cleaning Car Bed Sofa Fireplace Couch Clothes

Tioncy$24.5744 rev

2y ago

What buyers say about hand broom

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning18%

“It cleans well”

Quality-Overall16%

“Amazing quality”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall7%

“The size is perfect for what I needed it for”

Ease Of Use7%

“Very handy”

Value For Money6%

“Very affordable”

Strength5%

“Well built”

Soft Feel4%

“Soft bristles”

Efficiency3%

“It works well for quick cleanups”

Durability3%

“Durable product”

What buyers complain about

Size-Overall28%

“It's small”

Ease Of Cleaning9%

“Dont buy to actually clean”

Quality-Overall9%

“This was very low quality”

Strength8%

“Not strong enough”

Durability6%

“break pretty easily”

Value For Money4%

“Way overpriced for what it is”

Functionality-Overall4%

“Not functional”

Thickness3%

“It's a very thin”

Advertised Vs Actual Product3%

“False advertising”

Material Quality3%

“stone or other similar materials may not work well with this”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product7%

Quality-Overall4%

Value For Money3%

Strength2%

Defective Material/Parts2%

Functionality-Overall2%

Soft Feel2%

Material Quality2%

Cleaning Modes2%

Common questions

Is hand broom profitable to sell on Amazon United States?: The niche generates $329K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (64/100).
How competitive is the hand broom niche?: 29 brands and 123 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in hand broom?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 1.2%.
When does demand for hand broom peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the hand broom niche?: Listings span $6.36–$29.83; the average listing price is $12.07 (sweet spot $15–$100). The average incumbent carries 2,783 reviews — the moat a new listing must climb.

hand broom

hand broom market data

Competition & brand share

Demand & seasonality

Top hand broom search terms

Top hand broom products on Amazon

Top sellers

Newest

Trending

What buyers say about hand broom

What buyers love

What buyers complain about

Top return reasons

Common questions

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