Is hampton adams athletic tape profitable to sell on Amazon United States?

The niche generates $119K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the hampton adams athletic tape niche?

8 brands and 35 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in hampton adams athletic tape?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for hampton adams athletic tape peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the hampton adams athletic tape niche?

Listings span $7.64–$67.63; the average listing price is $20.87 (sweet spot $15–$100). The average incumbent carries 7,711 reviews — the moat a new listing must climb.

hampton adams athletic tape

Worth a look

Shows low returns (0.9%), but a deep review moat (7,711 avg reviews) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$20.87

avg listing price — sweet spot $15–$100

Price range

Great$7.64–$67.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$119K

$119K/yr · 62K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,711.47

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, hampton adams athletic tape is a $119K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hampton adams athletic tape market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $125K–$167K; units × avg price
Conversion rate: 9.3%
Avg BSR: #171
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.9%
Avg brand age: 61 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Hampton Adams55%
Medline12%
d38%
Leukotape7%
ADMITRY7%
McDavid5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top hampton adams athletic tape search terms

zinc oxide tape35K/yr +15.1%5.3% conv.
hampton adams athletic tape13K/yr -13.0%12.4% conv.
zinc oxide tape for feet4K/yr +11.9%8.2% conv.
zinc tape3K/yr +60.2%3.0% conv.
hampton tape3K/yr +26.8%13.5% conv.
hampton athletic tape3K/yr +4.9%16.9% conv.
hampton adams2K/yr +17.5%7.2% conv.

All search terms

Top hampton adams athletic tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hampton Adams$10.304.5★20,158 rev

Hampton Adams$10.184.5★20,158 rev

d3 Athletic Sports Tape White 1.5 x 15yds - 1 Roll Hand Tearable Zinc Oxide Tape for Thumb Wrist & Ankle Support Strong Joint Strapping for Athletes Medical Trainers & First Aid

d3$7.644.7★34 rev

Leukotape P Adhesive Strapping Tape for Sports Injuries Strains and Sprains - 1.5 in x 15 yds Tan (1 Roll)

Leukotape$13.084.7★8,409 rev

ADMITRY Athletic Tape 5 Pack White Sports Tape Very Strong No Sticky Residue Wrist Ankle Tape for Gymnastics Boxing Lacrosse Climbing Hockey Bat

ADMITRY$8.404.4★5,788 rev

Newest

by launch date

d3 Athletic Sports Tape White 1.5 x 15yds - 1 Roll Hand Tearable Zinc Oxide Tape for Thumb Wrist & Ankle Support Strong Joint Strapping for Athletes Medical Trainers & First Aid

d3$7.6434 rev

9mo ago

Friction Labs Athletic Finger Tape - Rock Climbing Tape for Skin Protection - 1.5 Zinc Oxide Tape - Protective Sports Tape - Easy Tear Strong Stick - Recyclable Packaging - 10 Yards

Friction Labs$10.08431 rev

3y ago

ADMITRY Athletic Tape 5 Pack White Sports Tape Very Strong No Sticky Residue Wrist Ankle Tape for Gymnastics Boxing Lacrosse Climbing Hockey Bat

ADMITRY$8.405,788 rev

3y ago

Hampton Adams$67.2420,158 rev

7y ago

Hampton Adams$67.6320,158 rev

7y ago

What buyers say about hampton adams athletic tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness27%

“Good tape overall”

Quality-Overall16%

“Seems to be a good product, as advertised”

Value For Money8%

“Worth the money”

Advertised Vs Actual Product7%

“As advertised”

Durability5%

“The material feels durable and flexible, and its easy to cut and apply”

Efficiency5%

“Works perfectly”

Ease Of Use3%

“It is easy to use”

Strength3%

“its very sturdy”

Breathability2%

“Breathable”

Grip2%

“It doesnt slip”

What buyers complain about

Adhesion/Stickiness37%

“Does not stick”

Ease Of Use6%

“It is difficult to use”

Advertised Vs Actual Product5%

“description is incorrect”

Value For Money5%

“does seem a tad overpriced for a single roll”

Quality-Overall4%

“not as good as the good stuff”

Stretchability/Expandability/Elasticity4%

“Doesnt stretch better alternatives out there”

Allergies4%

“Blistery rash”

Sweat Resistance2%

“comes off readily with sweating”

Skin Health2%

“Beware Tears Skin”

Durability2%

“The end will start breaking loose almost immediately”

Top return reasons

Adhesion/Stickiness46%

Advertised Vs Actual Product12%

Size-Overall7%

Functionality-Overall6%

Value For Money5%

Stretchability/Expandability/Elasticity3%

Quality-Overall2%

Material Quality2%

Product Condition2%

Defective Material/Parts1%

Common questions

Is hampton adams athletic tape profitable to sell on Amazon United States?: The niche generates $119K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the hampton adams athletic tape niche?: 8 brands and 35 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in hampton adams athletic tape?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for hampton adams athletic tape peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the hampton adams athletic tape niche?: Listings span $7.64–$67.63; the average listing price is $20.87 (sweet spot $15–$100). The average incumbent carries 7,711 reviews — the moat a new listing must climb.