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Halls Sugar Free Cough Drops

Fail

The top 5 brands take 100% of clicks, so Halls Sugar Free Cough Drops is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$1.9M/yr1.1M searches / yr
90-day growth
-19.1%search demand this quarter
Competition
63%top-5 click share · 4 brands · 82 sellers

Flapen Score

Halls Sugar Free Cough Drops against its category

The dotted line is the Health & Household average. Past it, Halls Sugar Free Cough Drops is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halls Sugar Free Cough Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Halls Sugar Free Cough Drops 1.1M times last year and spent an estimated $1.9M. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 22.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
22.4%
Market size, estimated
$1.9Ma year
Peak month
February1.5× the quietest month
Top search term
sugar free cough drops283K searches a year

02 · Price

A sale here is worth $7.33.

Listings sell for $7.33 on average, from $4.34 to $15.18. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $7.33 that is $110K to $147K a year per listing.

Average price
$7.33under the $15 to $100 sweet spot
Price range
$4.34–$15.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
$110K–$147K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Cough & Cold. It carries 4,706 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Cough & Cold
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
4,706per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
92 months

Products

Top Halls Sugar Free Cough Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 228%
  • Brand 327%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Halls Sugar Free Cough Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Halls Sugar Free Cough Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar free cough drops283K/yr
  • cough drops sugar free170K/yr
  • ricola cough drops sugar free185K/yr
  • halls sugar free cough drops145K/yr
  • sugar free cough drops for adults66K/yr
  • ricola sugar free44K/yr
  • ricola lemon mint sugar free20K/yr
  • cough drops for adults sugar free23K/yr
  • halls sugar free21K/yr
  • halls cough drops sugar free21K/yr

Reviews and returns

What reviews say buyers love and hate about Halls Sugar Free Cough Drops

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Cough Relief”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very mild in taste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Halls Sugar Free Cough Drops questions

Answered from the same tracked data.