Halls Soothing Cough Drops
FailThe top 5 brands take 98% of clicks, so Halls Soothing Cough Drops is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $109K/yr59K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 620 sellers
Flapen Score
Halls Soothing Cough Drops against its category
The dotted line is the Health & Household average. Past it, Halls Soothing Cough Drops is stronger. Inside it, weaker.
Market
The Halls Soothing Cough Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Halls Soothing Cough Drops 59K times last year and spent an estimated $109K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 15.3%
- Market size, estimated
- $109Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- mucinex sore throat19K searches a year
02 · Price
A sale here is worth $12.13.
Listings sell for $12.13 on average, from $4.39 to $40.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.13 that is $6K to $9K a year per listing.
- Average price
- $12.13under the $15 to $100 sweet spot
- Price range
- $4.39–$40.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #105 within Cough & Cold. It carries 6,563 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 87%
- Out of stock, average day
- 5.0%
- Average rank
- #105in Cough & Cold
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 6,563per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Halls Soothing Cough Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
620
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 215%
- Brand 38%
- Brand 42%
- Brand 52%
- Brand 62%
Demand
Halls Soothing Cough Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Halls Soothing Cough Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mucinex sore throat19K/yr
- benzocaine throat spray4K/yr
- difflam spray5K/yr
- mucinex throat spray6K/yr
- mucinex sore throat and pain relief4K/yr
- vicks throat spray3K/yr
- strongest throat numbing spray3K/yr
- vapocool sore throat spray4K/yr
- vicks vapocool sore throat spray3K/yr
- mucinex throat2K/yr
Reviews and returns
What reviews say buyers love and hate about Halls Soothing Cough Drops
We read the reviews and the return reasons for every product selling here.
“Weird chemical taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halls Soothing Cough Drops questions
Answered from the same tracked data.









