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Halls Soothing Cough Drops

Fail

The top 5 brands take 98% of clicks, so Halls Soothing Cough Drops is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$109K/yr59K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
73%top-5 click share · 6 brands · 620 sellers

Flapen Score

Halls Soothing Cough Drops against its category

The dotted line is the Health & Household average. Past it, Halls Soothing Cough Drops is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halls Soothing Cough Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Halls Soothing Cough Drops 59K times last year and spent an estimated $109K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
15.3%
Market size, estimated
$109Ka year
Peak month
January4.0× the quietest month
Top search term
mucinex sore throat19K searches a year

02 · Price

A sale here is worth $12.13.

Listings sell for $12.13 on average, from $4.39 to $40.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.13 that is $6K to $9K a year per listing.

Average price
$12.13under the $15 to $100 sweet spot
Price range
$4.39–$40.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #105 within Cough & Cold. It carries 6,563 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
87%
Out of stock, average day
5.0%
Average rank
#105in Cough & Cold
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
6,563per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Halls Soothing Cough Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

620

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 215%
  • Brand 38%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Halls Soothing Cough Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Halls Soothing Cough Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mucinex sore throat19K/yr
  • benzocaine throat spray4K/yr
  • difflam spray5K/yr
  • mucinex throat spray6K/yr
  • mucinex sore throat and pain relief4K/yr
  • vicks throat spray3K/yr
  • strongest throat numbing spray3K/yr
  • vapocool sore throat spray4K/yr
  • vicks vapocool sore throat spray3K/yr
  • mucinex throat2K/yr

Reviews and returns

What reviews say buyers love and hate about Halls Soothing Cough Drops

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cough Relief”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird chemical taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Halls Soothing Cough Drops questions

Answered from the same tracked data.