Halloween Wrapping Paper

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +89.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+89.5%

Conversion, latest week

3.2%

Market size, estimated

$71Ka year

Peak month

October43.4× the quietest month

Top search term

halloween wrapping paper132K searches a year

Listings sell for $10.49 on average, from $5.08 to $16.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $10.49 that is $1K to $3K a year per listing.

Average price

$10.49under the $15 to $100 sweet spot

Price range

$5.08–$16.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #1,636 within Gift Wrap Paper. It carries 211 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

95%

Out of stock, average day

30.0%

Average rank

#1,636in Gift Wrap Paper

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

211per listing

Listings tracked

61

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months