halloween wrapping paper
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great210.82avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Growth
Great+89.5%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.49avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 208K searches
Price range
Bad$5.08–$16.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, halloween wrapping paper is a $71K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
halloween wrapping paper market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $131K–$157K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,636
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 52%
- Out of stock
- 30.0%
- Avg brand age
- 27 months
- Avg seller age
- 251 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
30
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
27%
Top 20: 70%
Open market
27%
- WRAPAHOLIC37%
- LeZakaa9%
- Whaline8%
- RUSPEPA7%
- Cheerland6%
- Hallmark6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 43.4×
Top halloween wrapping paper search terms
- halloween wrapping paper132K/yr
- spooky wrapping paper16K/yr
- halloween wrapping paper roll23K/yr
- halloween gift wrap10K/yr
- creepy wrapping paper4K/yr
- halloween birthday wrapping paper8K/yr
- halloween wrapping paper sheets3K/yr
- halloween gift wrapping paper5K/yr
- wrapping paper halloween4K/yr
- halloween wrapping paper large roll4K/yr
Top halloween wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whaline 12 Sheets Halloween Vintage Wrapping Paper - Not Roll - Rose Skull Skeleton Bats Gift Wrap Paper Folded Flat for DIY Crafts Gothic Holiday Horror Party 19.7 x 27.6 Inch
Whaline$15.784.6★34 rev
WRAPAHOLIC Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Colorful Skeletons and Happy Birthday Wrapping Paper for Kids Girls Boys Halloween
WRAPAHOLIC$9.984.8★26 rev
WRAPAHOLIC Halloween Reversible Wrapping Paper Roll - Mini Roll - 17 Inch X 33 Feet - Spider Design Perfect for Halloween Decorations Holiday Party
WRAPAHOLIC$13.634.8★561 rev
LeZakaa Holographic Halloween Wrapping Paper Roll Purple Heart/Orange Spiricle/Black Wavy Stripe Spooky Design for Valentines Nightmare Before Christmas Birthday Holiday 17 x 120 inches 3 Rolls
LeZakaa$10.364.6★1,812 rev
Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total
Hallmark$10.674.8★237 rev
Newest
by launch date
RUSPEPA Vintage Halloween Wrapping Paper Sheets Black Cat Pumpkin Raven & Spider Gothic Gift Wrap Paper for Halloween Party Trick or Treat Gifts 6 Folded Sheets 19.68 X 27.5 Inch
RUSPEPA$6.8816 rev
Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total
Hallmark$10.67237 rev
RUSPEPA Reversible Wrapping Paper Roll Mini Roll Orange Black Stripes and Diamond Pattern Gift Wrap for Teens Halloween Fall Party Birthday Spooky Celebration Carnival 17 Inches x 16.4 Feet
RUSPEPA$9.88110 rev
Whaline 12 Sheets Halloween Vintage Wrapping Paper - Not Roll - Rose Skull Skeleton Bats Gift Wrap Paper Folded Flat for DIY Crafts Gothic Holiday Horror Party 19.7 x 27.6 Inch
Whaline$15.7834 rev
Whaline Halloween Bloody Wrapping Paper - Not Roll - Scary Blood Splatter 19.7 x 27.6 Inch Gift Wrap Paper Folded Flat for DIY Crafts Holiday Horror Party 8 Sheets
Whaline$9.764 rev
Trending
90-day click momentumRUSPEPA Vintage Halloween Wrapping Paper Sheets Black Cat Pumpkin Raven & Spider Gothic Gift Wrap Paper for Halloween Party Trick or Treat Gifts 6 Folded Sheets 19.68 X 27.5 Inch
RUSPEPA$6.884.9★
RUSPEPA Reversible Wrapping Paper Roll Mini Roll Orange Black Stripes and Diamond Pattern Gift Wrap for Teens Halloween Fall Party Birthday Spooky Celebration Carnival 17 Inches x 16.4 Feet
RUSPEPA$9.884.6★
Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total
Hallmark$10.674.8★
WRAPAHOLIC Dog Halloween Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Halloween Pumpkin and Adorable Dog Wrapping Paper for Holiday Kids Birthday
WRAPAHOLIC$5.364.7★
Geluode Halloween Wrapping Paper for Kids Scary Funny Orange Jack-O-Lantern Carved Pumpkin Skull Candy Gift Wrap 4 Sheets Folded Flat 20 x 28 Inches Per Sheet For Day Of The Dead Halloween Party
Geluode$7.960.0★
What buyers say about halloween wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Clear image thickness is perfect”
“Cool design”
“Sooo pretty”
“Easy to use”
“The size is as described”
“Its beautiful and shiny”
“It can conceal your gift”
“the matte texture looked beautiful in contrast to the foiled bits”
“Very sturdy, beautiful and thick”
What buyers complain about
“Really small”
“Thin”
“their production is messed up”
“My bad for not reading dimensions”
“didn't read the description”
“Difficult To Use”
“Not shiny at all”
“But it tears easily”
Top return reasons
Common questions
- Is halloween wrapping paper profitable to sell on Amazon United States?
- The niche generates $71K/yr across 61 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +89.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the halloween wrapping paper niche?
- 25 brands and 30 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in halloween wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.3%.
- When does demand for halloween wrapping paper peak?
- Demand peaks in Sep–Oct; the busiest month runs 43.4× the quietest.
- What does it cost to enter the halloween wrapping paper niche?
- Listings span $5.08–$16.68; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.