Halloween Plates

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +178.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+178.6%

Conversion, latest week

2.0%

Market size, estimated

$351Ka year

Peak month

October214.7× the quietest month

Top search term

halloween plates378K searches a year

Listings sell for $16.25 on average, from $5.17 to $39.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At $16.25 that is $2K to $4K a year per listing.

Average price

$16.25inside the $15 to $100 sweet spot

Price range

$5.17–$39.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.2%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 45.9% of listings are out of stock. The average listing ranks #2,508 within Disposable Plates, Bowls & Cutlery. It carries 74 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

45.9%

Average rank

#2,508in Disposable Plates, Bowls & Cutlery

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

74per listing

Listings tracked

67

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months