halloween plates
Worth a lookShows demand growing +178.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+178.6%90-day search growth — must beat 0% to launch
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Review moat
Incredible73.75avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$16.25avg listing price — sweet spot $15–$100
Price range
Good$5.17–$39.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$351K$351K/yr · 1.1M searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, halloween plates is a $351K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 68/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
halloween plates market data
- Units sold / yr
- 50K–60K
- avg 100–250/product
- Revenue / yr
- $813K–$975K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #2,508
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 45.9%
- Avg brand age
- 29 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
56
Top-5 brand share
36%
Top 20: 79%
Top-5 click share
30%
Top 20: 63%
Open market
59%
- CHENGLIN8%
- Generic8%
- Yungyan7%
- AEMUYA7%
- Whaline6%
- Temicle5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +178.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 214.7×
Top halloween plates search terms
- halloween plates378K/yr
- halloween paper plates184K/yr
- halloween plates and napkins224K/yr
- halloween party plates58K/yr
- halloween dinner plates16K/yr
- halloween plate14K/yr
- halloween tableware11K/yr
- halloween plates and cups33K/yr
- halloween plastic plates17K/yr
- halloween paper plates and napkins24K/yr
Top halloween plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHENGLIN 48 Pack Halloween Paper Plates - 6 Design Disposable Plates Colourful Round Tableware for Halloween Party Holiday Dinner Tableware Decoration Supplies 9 Inch
CHENGLIN$9.604.8★9 rev
AEMUYA 96 Pcs Halloween Plates and Napkins Ghost Spooktacular Halloween Baby Shower Birthday Party Tableware Serve 24 Guests
AEMUYA$14.604.6★104 rev
72Pcs Halloween Party Dinnerware Set Orange Black Pumpkin Themed Paper Plates Cups Napkins Halloween Disposable Tableware Party Supplies for Spooky Themed Party Birthday Serves 24 Guests
Generic$18.614.3★13 rev
Yungyan 144 Pcs/24 Set Summer Halloween Paper Plates and Napkins Boo Ghost Plates Orange Cups with Forks and Knife Halloween Party Tableware Set for Spooky Birthday Party Decoration Boo Baby Shower
Yungyan$24.844.6★36 rev
Grencian 50PCS Skeleton Party Supplies 9 Pumpkin Dancing Skull Plates Halloween Gothic Skull Plates Disposable Skeleton Theme Tableware for Spooky Ghost Holiday Horror Party Decorations
Grencian$12.204.8★36 rev
Newest
by launch date
48 Pieces Halloween Party Dessert Plates 7 Inch Cartoon Pumpkin Ghost Paper Plates with Cat Bat Skull and Monster Designs for Halloween Party Kids Birthday and Trick or Treat Celebrations
Temicle$7.940 rev
Yungyan 24 Set Summer Halloween Paper Plates and Napkins Cups with Forks and Knives Summer Halloween Disposable Dinnerware Set for Ghost Spooky Boo Birthday Shower Party Decoration(Laser)
Yungyan$24.131 rev
Vesici 100 Pcs Summer Halloween Party Plates and Napkins Set Serve 25 Summer Halloween Disposable Party Tableware Decorations Hawaii Skeleton Dinnerware Set for Tropical Beach Birthday
Vesici$22.122 rev
Papiailove 96Pcs Summer Halloween Party Decorations - Halloween Plates Napkins and Forks Tropical Spooky Ghost Disposable Tableware Set for Coastal Halloween Birthday Pool Party Beach Decor
Papiailove$17.825 rev
FANNEV 48Pcs Halloween Paper Plates 9 Inch Disposable Pumpkin Ghost Party Plates Halloween Party Supplies Dessert Plates for Kids Spooky Holiday Dinner Tableware Decorations
FANNEV$16.484 rev
Trending
90-day click momentumPapiailove 96Pcs Summer Halloween Party Decorations - Halloween Plates Napkins and Forks Tropical Spooky Ghost Disposable Tableware Set for Coastal Halloween Birthday Pool Party Beach Decor
Papiailove$17.824.2★
Vesici 100 Pcs Summer Halloween Party Plates and Napkins Set Serve 25 Summer Halloween Disposable Party Tableware Decorations Hawaii Skeleton Dinnerware Set for Tropical Beach Birthday
Vesici$22.125.0★
Yungyan 24 Set Summer Halloween Paper Plates and Napkins Cups with Forks and Knives Summer Halloween Disposable Dinnerware Set for Ghost Spooky Boo Birthday Shower Party Decoration(Laser)
Yungyan$24.135.0★
48 Pieces Halloween Party Dessert Plates 7 Inch Cartoon Pumpkin Ghost Paper Plates with Cat Bat Skull and Monster Designs for Halloween Party Kids Birthday and Trick or Treat Celebrations
Temicle$7.940.0★
CHENGLIN 48 Pack Halloween Paper Plates - 6 Design Disposable Plates Colourful Round Tableware for Halloween Party Holiday Dinner Tableware Decoration Supplies 9 Inch
CHENGLIN$9.604.8★
What buyers say about halloween plates
What buyers praise and complain about, mined from review topics.What buyers love
“These plates are of good quality”
“Very good design”
“they were inexpensive”
“They are sturdy and cute”
“great colors and images”
“As expected”
“which makes them more convenient to use”
“Beautiful and durable”
“Worked out well”
“They are a good size”
What buyers complain about
“not the best quality”
“not very thick”
“They aren't as large as some of those regular paper plates”
“you cant microwave them”
“Price is high”
“Not heavy duty”
Top return reasons
Common questions
- Is halloween plates profitable to sell on Amazon United States?
- The niche generates $351K/yr across 67 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is +178.6%. Flapen's verdict: Worth a look (68/100).
- How competitive is the halloween plates niche?
- 48 brands and 56 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in halloween plates?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 2.2%.
- When does demand for halloween plates peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 214.7× the quietest.
- What does it cost to enter the halloween plates niche?
- Listings span $5.17–$39.64; the average listing price is $16.25 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.