Halloween Plates
PassHalloween Plates scores 68 out of 100, a Pass. Shoppers spend an estimated $351K a year here, search demand grew +178.6% this quarter, and an estimated 2.2% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 14,768 Health & Household niches · +19 vs the category median of 4968
- Market size
- $351K/yr1.1M searches / yr
- 90-day growth
- +178.6%search demand this quarter
- Competition
- 30%top-5 click share · 48 brands · 56 sellers
Flapen Score
Halloween Plates against its category
The dotted line is the Health & Household average. Past it, Halloween Plates is stronger. Inside it, weaker.
Market
The Halloween Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Plates 1.1M times last year and spent an estimated $351K. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +178.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +178.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $351Ka year
- Peak month
- October214.7× the quietest month
- Top search term
- halloween plates378K searches a year
02 · Price
A sale here is worth $16.25.
Listings sell for $16.25 on average, from $5.17 to $39.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At $16.25 that is $2K to $4K a year per listing.
- Average price
- $16.25inside the $15 to $100 sweet spot
- Price range
- $5.17–$39.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 45.9% of listings are out of stock. The average listing ranks #2,508 within Disposable Plates, Bowls & Cutlery. It carries 74 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 45.9%
- Average rank
- #2,508in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 74per listing
- Listings tracked
- 67
04 · Newcomers
0 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Halloween Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
56
Top-5 brand share
36%
Top 20: 79%
Top-5 click share
30%
Top 20: 63%
Open market
59%
- Brand 18%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Halloween Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 214.7×
Search terms
Top Halloween Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween plates378K/yr
- halloween paper plates184K/yr
- halloween plates and napkins224K/yr
- halloween party plates58K/yr
- halloween dinner plates16K/yr
- halloween plate14K/yr
- halloween tableware11K/yr
- halloween plates and cups33K/yr
- halloween plastic plates17K/yr
- halloween paper plates and napkins24K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Plates
We read the reviews and the return reasons for every product selling here.
“not the best quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Plates questions
Answered from the same tracked data.