Halloween Napkins

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +153.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

457K

Growth, 90 days vs prior 90

+153.2%

Conversion, latest week

2.0%

Market size, estimated

$83Ka year

Peak month

October118.5× the quietest month

Top search term

halloween napkins292K searches a year

Listings sell for $9.16 on average, from $3.80 to $17.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $9.16 that is $916 to $2K a year per listing.

Average price

$9.16under the $15 to $100 sweet spot

Price range

$3.80–$17.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$916–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #2,133 within Disposable Napkins. It carries 35 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

49%

Prime listings

100%

Out of stock, average day

29.0%

Average rank

#2,133in Disposable Napkins

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

35per listing

Listings tracked

43

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months