Is halloween cups profitable to sell on Amazon United States?

The niche generates $229K/yr across 77 tracked products. 3 of 34 products launched in the last 360 days are still selling. 90-day search growth is +155.7%. Flapen's verdict: Worth a look (68/100).

How competitive is the halloween cups niche?

47 brands and 93 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in halloween cups?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Taste-Overall. The return rate is 0.5%.

When does demand for halloween cups peak?

Demand peaks in Sep–Oct; the busiest month runs 185.7× the quietest.

What does it cost to enter the halloween cups niche?

Listings span $5.00–$54.55; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.

halloween cups

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+155.7%

90-day search growth — must beat 0% to launch

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$19.92

avg listing price — sweet spot $15–$100

Price range

Great$5.00–$54.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good676.45

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$229K

$229K/yr · 1.2M searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, halloween cups is a $229K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 68/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

halloween cups market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: $498K–$598K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,971
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 29.1%
Avg brand age: 28 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

43%

Top 20: 82%

Top-5 click share

27%

Top 20: 62%

Open market

54%

Whaline18%
Party Essentials9%
Simple Modern6%
Oneida6%
Skylety4%
FoldTier3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +155.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 185.7×

Open Trend

Top halloween cups search terms

halloween cups479K/yr +283.5%0.9% conv.
halloween cup135K/yr +167.3%0.3% conv.
halloween glass cups70K/yr +159.3%0.5% conv.
halloween plastic cups57K/yr +154.4%1.1% conv.
halloween party cups44K/yr +97.7%0.7% conv.
ghost cup19K/yr +11.6%0.5% conv.
halloween cups with lids51K/yr +168.4%0.7% conv.
halloween drinking glasses33K/yr +97.5%0.3% conv.
halloween cups for kids63K/yr +62.4%0.2% conv.
halloween disposable cups30K/yr +176.7%1.1% conv.

All search terms

Top halloween cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whaline 60Pcs Halloween Disposable Plastic Cups with Lids and Straws 12oz Jack-O-Lantern Pumpkin Cold Beverage Drinking Cups Scary Printed Party Cup for Trick or Treat Party Supplies

Whaline$25.384.7★127 rev

Party Essentials SD162087 20 Count Soft Plastic Printed Party Cups 16-Ounce Halloween

Party Essentials$9.514.6★63 rev

Oneida Barware Vintro Halloween Can Cooler Glasses Set of 4 Dishwasher Safe Made of Glass Spooky Drinking Glasses Set Halloween Decor Indoor Skeletons and Bats Design (4 Piece 16 Oz Capacity)

Oneida$11.584.7★46 rev

Whaline 60 Pcs Halloween Disposable Plastic Cups with Lids and Straws 12 oz Vampire Monster Ghost Pumpkin Cold Beverage Drinking Cups for Birthday Party Favors

Whaline$25.674.7★127 rev

Whaline 50Pcs 12Oz Halloween Plastic Cups with Lids & Straws Black Bat Disposable Clear Drinking Cups for Home Party Supplies

Whaline$19.805.0★8 rev

Newest

by launch date

Gandeer 48 Set Summer Halloween Cups with Lids and Colorful Straws 16 oz Disposable Plastic Drinking Cups with Pumpkin Ghosts Witches Skeletons for Summer Halloween Pool Beach Party Supplies

Gandeer$25.338 rev

2mo ago

Rtteri 50 Sets Spooky Summer Plastic Cups with Lids and Straws 16 oz Disposable Clear Ghost Themed Cups Bulk for Iced Coffee Juice Summer Halloween Birthday Party Decorations

Rtteri$25.334 rev

3mo ago

Vesici 60 Pcs Summer Party Disposable Plastic Cups with Straws 12oz Cute Ghost Clear Party Cups with Lids Hot Summer Ghoul Halloween Drinking Glasses Supplies for Birthday BBQ Bachelorette Pool

Vesici$21.664 rev

4mo ago

Potchen 30 Pack 12 oz Summer Halloween Disposable Cups with Lids and Straws Summer in Halloween Theme Plastic Party Drink Cups Tropical Pumpkin Faces for Bachelorette Birthday Pool Party Supplies

Potchen$18.453 rev

5mo ago

FoldTier 24 Set 12oz Summer Halloween Plastic Cups with Drink Umbrella Picks Bulk Halloween Cups with Cocktail Umbrella Stirrers Jack O Lantern Ghost Design for Trick or Treat Boo Party Supplies

FoldTier$19.120 rev

5mo ago

What buyers say about halloween cups

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Colors are bright”

Value For Money12%

“Worth It”

Size-Overall10%

“Nice size”

Quality-Overall10%

“Well made cups”

Strength7%

“Very sturdy”

Advertised Vs Actual Product7%

“Did the job”

Durability5%

“They are durable”

Design-Overall4%

“GREAT for your aesthetic pleasure”

Gifting Purpose3%

“Cute gift idea”

Temperature Retention3%

“Keeps my drinks cold as it should”

What buyers complain about

Size-Overall19%

“Its a little larger than your standard mug”

Quality-Overall9%

“paper straws are never great”

Taste-Overall8%

“The cups made whatever I poured in them taste funny”

Leak-Proof8%

“Leaky Cups”

Handle Quality7%

“This cup handle broke after filling the cup up 2 times with water”

Ease Of Cleaning4%

“They do not want to rinse/wash their tumblers out”

Durability3%

“I sadly broke it”

Value For Money3%

“It's the exhorbitant cost of shipping that was not good”

Stale/Rotten/Spoiled2%

“This was absolutely awful tasted horrible was stale and gross”

Thickness2%

“not as thick as the red hefty party cups”

Top return reasons

Size-Overall38%

Value For Money16%

Color12%

Advertised Vs Actual Product5%

Functionality-Overall3%

Leak-Proof3%

Smell2%

Contamination2%

Material Quality2%

Quality-Overall2%

Common questions

Is halloween cups profitable to sell on Amazon United States?: The niche generates $229K/yr across 77 tracked products. 3 of 34 products launched in the last 360 days are still selling. 90-day search growth is +155.7%. Flapen's verdict: Worth a look (68/100).
How competitive is the halloween cups niche?: 47 brands and 93 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in halloween cups?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Taste-Overall. The return rate is 0.5%.
When does demand for halloween cups peak?: Demand peaks in Sep–Oct; the busiest month runs 185.7× the quietest.
What does it cost to enter the halloween cups niche?: Listings span $5.00–$54.55; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.