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Half Moon Pillow

Maybe

Products sell for $24.39 on average, inside the sweet spot. But shoppers spend an estimated $50K a year here, so Half Moon Pillow is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$50K/yr62K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
48%top-5 click share · 23 brands · 26 sellers

Flapen Score

Half Moon Pillow against its category

The dotted line is the Health & Household average. Past it, Half Moon Pillow is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Half Moon Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Half Moon Pillow 62K times last year and spent an estimated $50K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
3.3%
Market size, estimated
$50Ka year
Peak month
June2.6× the quietest month
Top search term
half moon pillow30K searches a year

02 · Price

A sale here is worth $24.39.

Listings sell for $24.39 on average, from $9.32 to $77.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.39 that is $0 to $2K a year per listing.

Average price
$24.39inside the $15 to $100 sweet spot
Price range
$9.32–$77.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #102 within Orthopedic Supplies. It carries 2,709 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#102in Orthopedic Supplies
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,709per listing
Listings tracked
31

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Half Moon Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

26

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

48%

Top 20: 89%

Open market

30%

  • Brand 126%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Half Moon Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Half Moon Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • half moon pillow30K/yr
  • half moon bolster pillow11K/yr
  • half bolster5K/yr
  • half moon bolster5K/yr
  • half circle pillow4K/yr
  • half round pillow4K/yr
  • knee roll3K/yr

Reviews and returns

What reviews say buyers love and hate about Half Moon Pillow

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Hard Feel”
1.8%of orders come back
“hard plastic”
A buyer, on “Hard Feel”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Half Moon Pillow questions

Answered from the same tracked data.