Hair Skin and Nails Vitamins

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.2M a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

7.6%

Market size, estimated

$11.2Ma year

Peak month

April2.1× the quietest month

Top search term

hair growth supplements737K searches a year

Listings sell for $24.19 on average, from $5.99 to $85.45. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $24.19 that is $363K to $484K a year per listing.

Average price

$24.19inside the $15 to $100 sweet spot

Price range

$5.99–$85.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$363K–$484K

Returns

0.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #64 within Vitamin B. It carries 18,300 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#64in Vitamin B

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

18,300per listing

Listings tracked

34

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months