Hair Multivitamin for Women
FailShoppers spend an estimated $29K a year here, so Hair Multivitamin for Women is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $29K/yr20K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 608 sellers
Flapen Score
Hair Multivitamin for Women against its category
The dotted line is the Health & Household average. Past it, Hair Multivitamin for Women is stronger. Inside it, weaker.
Market
The Hair Multivitamin for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Multivitamin for Women 20K times last year and spent an estimated $29K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $29Ka year
- Peak month
- January4.2× the quietest month
- Top search term
- hair multivitamin8K searches a year
02 · Price
A sale here is worth $34.13.
Listings sell for $34.13 on average, from $6.21 to $85.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $34.13 that is $0 to $3K a year per listing.
- Average price
- $34.13inside the $15 to $100 sweet spot
- Price range
- $6.21–$85.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #71 within Multivitamins. It carries 17,820 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #71in Multivitamins
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 17,820per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Hair Multivitamin for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
608
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
5%
- Brand 157%
- Brand 218%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (3 brands, 5%)
Demand
Hair Multivitamin for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.2×
Search terms
Top Hair Multivitamin for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair multivitamin8K/yr
- mery ruth5K/yr
- hair multivitamin for women5K/yr
- maryruth liquid vitamins1K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Multivitamin for Women
We read the reviews and the return reasons for every product selling here.
“It is expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Multivitamin for Women questions
Answered from the same tracked data.









