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Gut Health Powder

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 94% of clicks, so Gut Health Powder is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$240K/yr98K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
73%top-5 click share · 9 brands · 43 sellers

Flapen Score

Gut Health Powder against its category

The dotted line is the Health & Household average. Past it, Gut Health Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gut Health Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Gut Health Powder 98K times last year and spent an estimated $240K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Jul–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
7.6%
Market size, estimated
$240Ka year
Peak month
July16.7× the quietest month
Top search term
terra origin healthy gut14K searches a year

02 · Price

A sale here is worth $32.43.

Listings sell for $32.43 on average, from $13.33 to $69.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $32.43 that is $8K to $16K a year per listing.

Average price
$32.43inside the $15 to $100 sweet spot
Price range
$13.33–$69.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #428 within Amino Acids. It carries 2,674 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#428in Amino Acids
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,674per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Gut Health Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

43

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Brand 133%
  • Brand 232%
  • Brand 314%
  • Brand 413%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Gut Health Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Sep · busiest ÷ quietest = 16.7×

Search terms

Top Gut Health Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • terra origin healthy gut14K/yr
  • vital gut renew12K/yr
  • gut health powder11K/yr
  • gut health drink10K/yr
  • gut assist8K/yr
  • ultima gut health6K/yr
  • gut powder5K/yr
  • digestive powder4K/yr
  • gut health drink mix4K/yr
  • gut wellness powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Gut Health Powder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like poison”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gut Health Powder questions

Answered from the same tracked data.