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Gut Health

Maybe

An estimated 0.0% of orders come back. But the average product has 24,950 reviews to catch up to, so Gut Health is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$1.3M/yr1.3M searches / yr
90-day growth
-18.8%search demand this quarter
Competition
50%top-5 click share · 22 brands · 649 sellers

Flapen Score

Gut Health against its category

The dotted line is the Health & Household average. Past it, Gut Health is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gut Health market on Amazon at a glance

Shoppers on Amazon United States searched for Gut Health 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
4.0%
Market size, estimated
$1.3Ma year
Peak month
January1.7× the quietest month
Top search term
gut health618K searches a year

02 · Price

A sale here is worth $25.41.

Listings sell for $25.41 on average, from $6.72 to $69.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $25.41 that is $38K to $51K a year per listing.

Average price
$25.41inside the $15 to $100 sweet spot
Price range
$6.72–$69.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$38K–$51K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Digestive Supplements. It carries 24,950 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Digestive Supplements
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
24,950per listing
Listings tracked
29

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Gut Health products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

649

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

50%

Top 20: 90%

Open market

29%

  • Brand 132%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Gut Health search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 1.7×

Search terms

Top Gut Health search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gut health618K/yr
  • gut health for women349K/yr
  • gut health for men146K/yr
  • gut health supplements88K/yr
  • womens gut health13K/yr
  • mens gut health11K/yr
  • gut health supplements for women9K/yr
  • gut inflammation relief5K/yr
  • healthy gut supplements6K/yr
  • gut supplement8K/yr

Reviews and returns

What reviews say buyers love and hate about Gut Health

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No results”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gut Health questions

Answered from the same tracked data.