Gun Lighter

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

0.7%

Market size, estimated

$165Ka year

Peak month

December2.7× the quietest month

Top search term

vintage lighter256K searches a year

Listings sell for $18.77 on average, from $6.10 to $65.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $18.77 that is $0 to $2K a year per listing.

Average price

$18.77inside the $15 to $100 sweet spot

Price range

$6.10–$65.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #710 within Lighters & Matches. It carries 699 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

89%

Out of stock, average day

8.0%

Average rank

#710in Lighters & Matches

Average rating

3.97 starsAmazon United States average 4.42 stars

Average reviews

699per listing

Listings tracked

87

25 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months