Is gun lighter profitable to sell on Amazon United States?

The niche generates $165K/yr across 87 tracked products. 4 of 25 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the gun lighter niche?

49 brands and 82 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in gun lighter?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 1.2%.

When does demand for gun lighter peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the gun lighter niche?

Listings span $6.10–$65.51; the average listing price is $18.77 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.

gun lighter

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$18.77

avg listing price — sweet spot $15–$100

Price range

Great$6.10–$65.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good698.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$165K

$165K/yr · 1.2M searches

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, gun lighter is a $165K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

gun lighter market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $188K–$235K; units × avg price
Conversion rate: 0.7%
Avg BSR: #710
Page quality: 0%
Prime: 89%
Sponsored: 62%
Out of stock: 8.0%
Avg brand age: 39 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

Top-5 brand share

43%

Top 20: 78%

Top-5 click share

22%

Top 20: 54%

Open market

53%

Generic13%
Choicedc10%
Xcho8%
Sigara7%
RUIXI5%
Zippo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top gun lighter search terms

vintage lighter256K/yr -8.4%0.5% conv.
gun lighter281K/yr -25.8%0.6% conv.
novelty lighter95K/yr -2.3%0.3% conv.
vintage lighters55K/yr -9.2%0.4% conv.
funny lighters73K/yr -17.6%0.6% conv.
lighter gun47K/yr -31.8%0.5% conv.
fun lighters42K/yr -8.9%0.5% conv.
fidget lighter39K/yr -15.7%0.3% conv.
novelty lighters41K/yr +20.0%0.2% conv.
antique lighter37K/yr -16.0%0.5% conv.

All search terms

Top gun lighter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flameshot Gun for Cigarettes Windproof Gun Cigarette Holder and Lighter Refillable Butane Tactical-Style Torch Zinc Alloy Construction Gift for Men Dad Husband Boyfriend

Xcho$20.473.8★19 rev

CHOICEDC Vintage Lighter Cool Trench Lighter Unique Kerosene Lighters Fluid Refillable Antique Brass Lighters Novelty Gifts for Men Dad Husband

Choicedc$13.304.2★325 rev

CHOICEDC Vintage Trench Lighter Permanent Match Cool Pipe Lighter Unique Metal Lighters Antique Kerosene Lighters Fluid Refillable Reusable Waterproof Forever Matches Gifts for Men No Fuel

Choicedc$20.614.2★344 rev

Torch Lighter - Windproof Blue Flame Refillable Butane Lighter with Adjustable Flame Gift-Ready Box Stress-Relief Features Perfect for Outdoor Use & Special Occasions(Gas Not Include) (Black)

GDPN$15.883.8★123 rev

Revolver-Style Torch Lighter Single Jet Flame Refillable Windproof Torch for Candles Camping & Collectibles (NO Fuel Included)

Sigara$21.593.6★22 rev

Newest

by launch date

Flameshot Gun for Cigarettes Windproof Gun Cigarette Holder and Lighter Refillable Butane Tactical-Style Torch Zinc Alloy Construction Gift for Men Dad Husband Boyfriend

Xcho$20.4719 rev

2mo ago

Tactical-Style Torch Lighter & Cigarette Case Combo Windproof Blue Jet Flame Multi-Function Tool Ergonomic Zinc Alloy Body Unique Birthday for Men(No Fuel)

Generic$23.979 rev

3mo ago

wfljl Vintage Lighter- Adjustable Flame Windproof Foldable Design for Outdoor and Camping - Mens Gift (Butane-Free)

wfljl$10.175 rev

6mo ago

Revolver-Style Torch Lighter Single Jet Flame Refillable Windproof Torch for Candles Camping & Collectibles (NO Fuel Included)

Sigara$21.5922 rev

7mo ago

SAMNIU Butane Torch Lighter Adjustable Windproof Jet Flame with Safety Lock Multi-purpose Lighters for Grilling Baking Candle Jewelry BBQ & Outdoor (Refillable No Gas Included)

Samniu$13.3234 rev

7mo ago

What buyers say about gun lighter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent product”

Weight Light12%

“The lighter is lightweight”

Value For Money9%

“Good value for the money”

Advertised Vs Actual Product7%

“As described”

Gifting Purpose6%

“Great Gift”

Design-Overall6%

“Well crafted”

Ease Of Use5%

“easy to control”

Size-Overall4%

“The size is perfect”

Fire Resistance3%

“Great for campfires”

Efficiency3%

“works really well”

What buyers complain about

Functionality-Overall21%

“Did not work”

Quality-Overall12%

“Junk quality”

Durability12%

“breaks very easily”

Size-Overall6%

“does NOT fit a regular sized lighter”

Leak-Proof5%

“It leaks”

Value For Money5%

“didn't think it would be for the price”

Advertised Vs Actual Product3%

“Not as pictured”

Flammable3%

“cause it to produce fire -”

Ease Of Use2%

“NOT EASY”

Instructions/User Manual/Troubleshooting2%

“Instructions are poor”

Top return reasons

Functionality-Overall41%

Size-Overall8%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Leak-Proof5%

Flammable3%

Durability3%

Weight Light3%

Value For Money3%

Quality-Overall2%

Common questions

Is gun lighter profitable to sell on Amazon United States?: The niche generates $165K/yr across 87 tracked products. 4 of 25 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the gun lighter niche?: 49 brands and 82 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in gun lighter?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 1.2%.
When does demand for gun lighter peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the gun lighter niche?: Listings span $6.10–$65.51; the average listing price is $18.77 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.