gumx defender plus
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$35.10avg listing price — sweet spot $15–$100
Price range
Incredible$25.76–$67.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great416.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 7K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gumx defender plus is a $66K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
gumx defender plus market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 28.7%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ROTADENT PROCARE83%
- PERIO RESTORE12%
- Perio Protect5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 24 weeks — -11.1% search growth over the last 90 days.Top gumx defender plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
ROTADENT PROCARE$26.464.6★277 rev
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 Ct w/Trays
ROTADENT PROCARE$67.084.3★112 rev
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
ROTADENT PROCARE$29.474.2★714 rev
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
PERIO RESTORE$26.724.7★95 rev
Perio Gel | Periodontal Treatment for Teeth | Promotes Teeth Whitening (3 oz.)
Perio Protect$25.764.6★883 rev
Newest
by launch datePerio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
ROTADENT PROCARE$26.46277 rev
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 Ct w/Trays
ROTADENT PROCARE$67.08112 rev
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
PERIO RESTORE$26.7295 rev
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
ROTADENT PROCARE$29.47714 rev
Perio Gel | Periodontal Treatment for Teeth | Promotes Teeth Whitening (3 oz.)
Perio Protect$25.76883 rev
Trending
90-day click momentumPerio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
PERIO RESTORE$26.724.7★
Perio Gel | Periodontal Treatment for Teeth | Promotes Teeth Whitening (3 oz.)
Perio Protect$25.764.6★
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 Ct w/Trays
ROTADENT PROCARE$67.084.3★
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
ROTADENT PROCARE$29.474.2★
Perio Gel Periodontal Treatment & Teeth Whitening Gel Mint 3 oz 1 Ct
ROTADENT PROCARE$26.464.6★
What buyers say about gumx defender plus
What buyers praise and complain about, mined from review topics.What buyers love
“Does the job”
“Excellent product”
“after a few days of daily use this high quality toothpaste delivered effective healthy gums results”
“Value for the money”
“healthy teeth maintenance”
“Helps gums”
“Easy to use”
“Great stuff works great no dry mouth again for one thing taste good”
“cleaning them real good”
“Dentist approved”
What buyers complain about
“Works but no trays as in photo. Photo shows it comes with tooth trays. It does not.”
“A little expensive”
“I attempted to email the company about the directions”
“Smells and taste like a pain relieving cream”
“I found cheaper from dentist”
“Periodontal treatment not listed NOR FDA APPROVED”
“Overwhelming Flavor and Burns”
“My tongue still has an uncomfortable tingle from the burn the next day”
Top return reasons
Common questions
- Is gumx defender plus profitable to sell on Amazon United States?
- The niche generates $66K/yr across 5 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the gumx defender plus niche?
- 3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gumx defender plus?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
- What does it cost to enter the gumx defender plus niche?
- Listings span $25.76–$67.08; the average listing price is $35.10 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.