Is gum toothpaste profitable to sell on Amazon United States?

The niche generates $6.3M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the gum toothpaste niche?

2 brands and 86 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in gum toothpaste?

Top complaints mined from reviews: Value For Money, Size-Overall, Allergies. The return rate is 0.2%.

What does it cost to enter the gum toothpaste niche?

Listings span $4.91–$18.08; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 6,955 reviews — the moat a new listing must climb.

gum toothpaste

Worth a look

Shows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible21.4%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$6.3M

$6.3M/yr · 2.6M searches

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Okay$11.47

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Review moat

Bad6,954.5

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$4.91–$18.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gum toothpaste is a $6.3M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gum toothpaste market data

Units sold / yr: 500K–600K; avg 25,000–30,000/product
Revenue / yr: $5.7M–$6.9M; units × avg price
Conversion rate: 21.4%
Avg BSR: #124
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 6.1%
Avg brand age: 53 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Parodontax74%
Crest26%

Demand

Weekly Amazon search volume, last 33 weeks — +6.4% search growth over the last 90 days.

Open Trend

Top gum toothpaste search terms

parodontax toothpaste730K/yr +11.6%20.6% conv.
parodontax286K/yr +11.5%15.4% conv.
crest gum detoxify toothpaste321K/yr -3.2%23.6% conv.
paradontax paste gum repair242K/yr +14.1%19.4% conv.
gum detoxify toothpaste133K/yr -4.8%22.6% conv.
gum toothpaste109K/yr +7.7%12.5% conv.
toothpaste gum repair76K/yr +33.0%14.6% conv.
parodontax active gum repair toothpaste61K/yr +62.3%19.9% conv.
paradontax67K/yr +27.2%15.2% conv.
paradox toothpaste82K/yr +10.4%19.3% conv.

All search terms

Top gum toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Parodontax Active Gum Repair Breath Freshener Toothpaste 3x3.4 oz

Parodontax$17.354.7★5,018 rev

Parodontax Teeth Whitening Toothpaste To Help Bleeding Gums Gum Toothpaste For Gum Health 3.4 Oz x 3

Parodontax$16.784.7★18,705 rev

Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz

Parodontax$7.284.7★719 rev

parodontax Gum Strengthen and Protect Fresh Mint Toothpaste 3.4 oz (3 Pack)

Parodontax$17.134.8★498 rev

Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste Sensitivity Protection Whitens Teeth Anticavity Plaque Control

Crest$18.014.8★4,631 rev

Newest

by launch date

parodontax Gum Strengthen and Protect Fresh Mint Toothpaste 3.4 oz (3 Pack)

Parodontax$17.13498 rev

7mo ago

parodontax Gum Strengthen and Protect Fresh Mint Toothpaste 3.4 oz

Parodontax$7.29158 rev

7mo ago

Crest Pro-Health Gum Recession Toothpaste 4.6 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum Protection Even in Areas of Recession

Crest$6.97369 rev

10mo ago

Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz

Parodontax$7.28719 rev

11mo ago

Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste Sensitivity Protection Whitens Teeth Anticavity Plaque Control

Crest$18.014,631 rev

1y ago

What buyers say about gum toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good product, does a Nice and consistent job”

Tooth Brightening15%

“Decent whitening”

Tooth Sensitivity12%

“Great for Sensitive Gums”

Value For Money12%

“Great value”

Cleansing10%

“Clean teeth”

Efficiency8%

“its very effective”

Advertised Vs Actual Product7%

“As advertised”

Breathability4%

“the fresh feeling on my breath”

Ease Of Use3%

“Its perfect for everyday use”

Ease Of Cleaning2%

“Cleans realy good”

What buyers complain about

Value For Money16%

“Little bit pricey”

Size-Overall10%

“tube smaller than expected”

Allergies7%

“Allergic reaction”

Stain Resistance5%

“stains badly”

Advertised Vs Actual Product5%

“however its incredibly misleading”

Functionality-Overall4%

“Not very effective”

Sensitivity-Overall3%

“burning sensation”

Dilute/Watery3%

“Watery”

Color3%

“the blue dye is annoying”

Color Fading/Discoloration3%

“Stains between teeth making them yellow brown”

Top return reasons

Advertised Vs Actual Product21%

Value For Money12%

Functionality-Overall9%

Leak-Proof8%

Ingredients-Overall7%

Stain Resistance6%

Size-Overall6%

Product Condition5%

Defective Material/Parts5%