Is gum therapy gel for recessed gums profitable to sell on Amazon United States?

The niche generates $4.2M/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +56.7%. Flapen's verdict: Launch it (64/100).

How competitive is the gum therapy gel for recessed gums niche?

1 brands and 2 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

When does demand for gum therapy gel for recessed gums peak?

Demand peaks in May–Sep–Oct–Nov; the busiest month runs 3.9× the quietest.

What does it cost to enter the gum therapy gel for recessed gums niche?

Listings span $23.69–$58.51; the average listing price is $31.48 (sweet spot $15–$100). The average incumbent carries 3,626 reviews — the moat a new listing must climb.

gum therapy gel for recessed gums

Launch it

A $4.2M/yr market growing +56.7% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible$4.2M

$4.2M/yr · 1.0M searches

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$31.48

avg listing price — sweet spot $15–$100

Price range

Incredible$23.69–$58.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+56.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,625.83

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gum therapy gel for recessed gums is a $4.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Sep–Oct–Nov. Verdict: Launch it — 64/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gum therapy gel for recessed gums market data

Units sold / yr: 125K–150K; avg 25,000–30,000/product
Revenue / yr: $3.9M–$4.7M; units × avg price
Conversion rate: 13.1%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

LIVFRESH100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.7% search growth over the last 90 days.

Peak months: May, Sep, Oct, Nov · busiest ÷ quietest = 3.9×

Open Trend

Top gum therapy gel for recessed gums search terms

livfresh toothpaste627K/yr +83.2%14.2% conv.
livfresh146K/yr +53.5%13.8% conv.
live fresh toothpaste48K/yr +48.4%14.7% conv.
gengigel25K/yr +11.3%0.0% conv.
livefresh toothpaste26K/yr +36.6%10.0% conv.
gum gel10K/yr +14.9%0.0% conv.
live fresh9K/yr +43.5%6.6% conv.
gum gel for receding gums7K/yr -15.2%0.1% conv.
livfresh dental gel14K/yr -7.8%7.6% conv.
livfresh toothpaste reviews16K/yr +23.8%4.9% conv.

All search terms

Top gum therapy gel for recessed gums products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen

LIVFRESH$23.874.2★9,632 rev

LIVFRESH Gum Protect Toothpaste Gel Gingivitis Treatment Reduces Bleeding Swollen Gums 400% Better Cavity Protection Remineralizes Teeth Whitens Teeth Stannous Fluoride (1.75 Ounce (Pack of 1)

LIVFRESH$29.324.4★61 rev

LIVFRESH Mouthwash Clinically Proven 163% Better Tartar Control 114% Better Gum Health 72% Better Plaque Reduction 38% Better at Eliminating Bad Breath Peppermint Burst 16.9 fl oz

LIVFRESH$29.364.5★186 rev

LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Mild Peppermint

LIVFRESH$23.694.2★1,876 rev

LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen 3 Pack

LIVFRESH$58.514.2★9,632 rev

Newest

by launch date

LIVFRESH Gum Protect Toothpaste Gel Gingivitis Treatment Reduces Bleeding Swollen Gums 400% Better Cavity Protection Remineralizes Teeth Whitens Teeth Stannous Fluoride (1.75 Ounce (Pack of 1)

LIVFRESH$29.3261 rev

3mo ago

LIVFRESH Mouthwash Clinically Proven 163% Better Tartar Control 114% Better Gum Health 72% Better Plaque Reduction 38% Better at Eliminating Bad Breath Peppermint Burst 16.9 fl oz

LIVFRESH$29.36186 rev

6mo ago

LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Reduces Tartar Buildup Fights Bad Breath Lasting Cooling Effect SLS Free Arctic Peppermint

LIVFRESH$24.10368 rev

8mo ago

LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen 3 Pack

LIVFRESH$58.519,632 rev

1y ago

LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen

LIVFRESH$23.879,632 rev

8y ago

Common questions

Is gum therapy gel for recessed gums profitable to sell on Amazon United States?: The niche generates $4.2M/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +56.7%. Flapen's verdict: Launch it (64/100).
How competitive is the gum therapy gel for recessed gums niche?: 1 brands and 2 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
When does demand for gum therapy gel for recessed gums peak?: Demand peaks in May–Sep–Oct–Nov; the busiest month runs 3.9× the quietest.
What does it cost to enter the gum therapy gel for recessed gums niche?: Listings span $23.69–$58.51; the average listing price is $31.48 (sweet spot $15–$100). The average incumbent carries 3,626 reviews — the moat a new listing must climb.