gum mouthwash
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 783K searches
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Price range
Good$4.91–$39.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,553.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, gum mouthwash is a $1.4M/yr Amazon United States market (783K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
gum mouthwash market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 3.4%
- Avg brand age
- 71 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
76
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- Listerine46%
- Parodontax17%
- TheraBreath15%
- GuruNanda7%
- Crest7%
- CloSYS5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.1×
Top gum mouthwash search terms
- gum mouthwash107K/yr
- listerine gum therapy mouthwash92K/yr
- gingivitis mouthwash99K/yr
- gum disease mouthwash94K/yr
- gum health mouthwash73K/yr
- periodontal mouthwash42K/yr
- antimicrobial mouthwash gum disease prevention24K/yr
- listerine gum therapy27K/yr
- gum mouthwash for gum repair24K/yr
- anti gingivitis mouthwash12K/yr
Top gum mouthwash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Listerine Gum Therapy Antiplaque & Anti-Gingivitis Mouthwash ADA Accepted Oral Rinse Helps Reverse Early Gingivitis Signs Like Bleeding Gums 4X Healthier Gums in 3 Weeks vs Brushing Alone Mint 1 L
Listerine$7.694.7★8,908 rev
Parodontax Active Gum Health Mouthwash Antiplaque and Antigingivitis Mouthwash Mint 16.9 Fl Oz
Parodontax$6.954.7★1,553 rev
Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L
Listerine$10.164.8★2,864 rev
TheraBreath Healthy Gums Oral Rinse Antigingivitis Clean Mint Flavor Dentist Formulated to Help Prevent Gingivitis and Support Gum Health Alcohol Free 16 Fl Oz (Pack of 2)
TheraBreath$16.484.8★33,180 rev
GuruNanda Healthy Gums Mouthwash for Gingivitis & Bleeding Gums Antigingivitis Oral Rinse with 0.05% CPC Alcohol-Free Fluoride-Free Plaque Control Wild Mint 16 oz
GuruNanda$7.914.7★408 rev
Newest
by launch dateGuruNanda Healthy Gums Mouthwash for Gingivitis & Bleeding Gums Antigingivitis Oral Rinse with 0.05% CPC Alcohol-Free Fluoride-Free Plaque Control Wild Mint 16 oz
GuruNanda$7.91408 rev
TheraBreath Healthy Gums Oral Rinse Antigingivitis Clean Mint Flavor Dentist Formulated to Help Prevent Gingivitis and Support Gum Health Alcohol Free 1 Liter
TheraBreath$16.00793 rev
Listerine Gum Therapy Intense Antiseptic Mouthwash + Gingivitis Protection Oral Rinse to Help Reverse Signs of Early Gingivitis like Bleeding Gums and Inflammation ADA Accepted Intense Mint 1L x 2
Listerine$17.85275 rev
Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Kills Germs for Healthier Gums Reduces Gingivitis in 1 Week ICY Mint Twin Pack 1 L 2 Pack
Listerine$19.921,837 rev
Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz
Iotech International$27.421,401 rev
Trending
90-day click momentumGuruNanda Healthy Gums Mouthwash for Gingivitis & Bleeding Gums Antigingivitis Oral Rinse with 0.05% CPC Alcohol-Free Fluoride-Free Plaque Control Wild Mint 16 oz
GuruNanda$7.914.7★
Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz
Iotech International$27.424.5★
Listerine Total Care Alcohol-Free Mild Mouthwash 6 Benefit Oral Rinse for a Healthier Mouth Strengthen Enamel Mild Mint Flavor 1 L
Listerine$8.534.7★
TheraBreath Healthy Gums Oral Rinse Antigingivitis Clean Mint Flavor Dentist Formulated to Help Prevent Gingivitis and Support Gum Health Alcohol Free 1 Liter
TheraBreath$16.004.8★
Parodontax Active Gum Health Mouthwash Antiplaque and Antigingivitis Mouthwash Mint 16.9 Fl Oz
Parodontax$6.954.7★
What buyers say about gum mouthwash
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and now part of my routine”
“Worth buying”
“It works well”
“Mouth feels clean”
“No more bad breath”
“As advertised”
“Great for gums”
“My teeth are whiter”
“Alcohol free”
“it is very cleansing”
What buyers complain about
“Expensive”
“Stains”
“CONTAINS ALCOHOL”
“it was awful to use”
“Small bottle”
“the blue dye is annoying”
“didn't work for me”
“Not the same product”
“Burning sensation after spitting out”
“It was leaking on delivery”
Top return reasons
Common questions
- Is gum mouthwash profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the gum mouthwash niche?
- 7 brands and 76 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in gum mouthwash?
- Top complaints mined from reviews: Value For Money, Stain Resistance, Alcohol Content. The return rate is 0.2%.
- When does demand for gum mouthwash peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.1× the quietest.
- What does it cost to enter the gum mouthwash niche?
- Listings span $4.91–$39.19; the average listing price is $14.91 (sweet spot $15–$100). The average incumbent carries 5,553 reviews — the moat a new listing must climb.