Is Gum Gel profitable to sell on Amazon United States?

Flapen scores Gum Gel 42 out of 100 on Amazon United States, a Fail. Shoppers spend $153K a year across 3 tracked products. Search demand grew -16.1% in the last 90 days.

How competitive is the Gum Gel niche on Amazon United States?

1 brands and 4 sellers compete in Gum Gel on Amazon United States. The top 5 Gum Gel products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Gum Gel?

Gum Gel buyers on Amazon United States complain most about Functionality-Overall, Value For Money, and Tooth Sensitivity. An estimated 0.3% of orders come back.

What does it cost to enter the Gum Gel niche?

Gum Gel sells for $14.62 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $12.87 to $18.08. The average product has 933 reviews, the count a new listing must catch up to.

Gum Gel

Fail

The top 5 products take 100% of clicks, so Gum Gel is a Fail.

Flapen Score: 42
42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size: $153K/yr76K searches / yr
90-day growth: -16.1%search demand this quarter
Competition: 100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Gum Gel against its category

The dotted line is the Health & Household average. Past it, Gum Gel is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Gum Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Gum Gel 76K times last year and spent an estimated $153K. One brand takes every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months: 76K
Growth, 90 days vs prior 90: -16.1%
Conversion, latest week: 13.7%
Market size, estimated: $153Ka year
Top search term: gengigel25K searches a year

02 · Price

A sale here is worth $14.62.

Listings sell for $14.62 on average, from $12.87 to $18.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At $14.62 that is $29K to $37K a year per listing.

Average price: $14.62under the $15 to $100 sweet spot
Price range: $12.87–$18.08
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 2,000–2,500
Revenue per listing a year: $29K–$37K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Oral Pain Relief. It carries 933 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #19in Oral Pain Relief
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 933per listing
Listings tracked: 3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

Products

Top Gum Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 1100%
Open — no brand owns it (0%)

Demand

Gum Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Gum Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gengigel25K/yr +11.3%15.1% conv.
gengigel hyaluronic acid oral gel6K/yr +63.8%15.3% conv.
gum gel10K/yr +14.9%0.9% conv.
hyaluronic acid gel for gums6K/yr -50.3%5.9% conv.
antibiotic gel for gums4K/yr +435.4%1.7% conv.
gengigel oral gel8K/yr -60.1%10.6% conv.
gum healing gel4K/yr -30.4%2.8% conv.
mendall gum repair gel4K/yr -70.5%0.1% conv.
gengigel gel2K/yr -7.1%11.8% conv.
gumsafe gum repair gel3K/yr +7.6%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Gum Gel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Efficiency”

18%of negative reviews mention “Functionality-Overall”

0.3%of orders come back

“Does not work for me”

A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

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FAQ

Common Gum Gel questions

Answered from the same tracked data.

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