Is gum eez-thru floss threaders profitable to sell on Amazon United States?

The niche generates $99K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (39/100).

How competitive is the gum eez-thru floss threaders niche?

5 brands and 19 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in gum eez-thru floss threaders?

Top complaints mined from reviews: Thickness, Ease Of Use, Size-Overall. The return rate is 0.4%.

When does demand for gum eez-thru floss threaders peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the gum eez-thru floss threaders niche?

Listings span $5.52–$38.87; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 4,494 reviews — the moat a new listing must climb.

gum eez-thru floss threaders

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Good$5.52–$38.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.44

avg listing price — sweet spot $15–$100

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Market size

Bad$99K

$99K/yr · 41K searches

Review moat

Bad4,494

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gum eez-thru floss threaders is a $99K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gum eez-thru floss threaders market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $100K–$124K; units × avg price
Conversion rate: 19.1%
Avg BSR: #127
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

GUM81%
Veexio9%
Houselog6%
RioRand2%
VINSULLA2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top gum eez-thru floss threaders search terms

gum eez-thru floss threaders16K/yr +8.1%19.4% conv.
gum floss threaders13K/yr +10.4%10.6% conv.
eez thru floss threader8K/yr -2.5%16.5% conv.
gum threaders for flossing2K/yr +26.0%20.8% conv.
gum ezz-thru floss threaders3K/yr -27.1%17.7% conv.

All search terms

Top gum eez-thru floss threaders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GUM EEZ-Thru Floss Threaders for Braces Bridges & Implants Easy Dental Floss Threading 25 Count (Pack of 6)

GUM$18.814.7★10,290 rev

GUM EEZ-Thru Floss Threaders for Braces Bridges & Implants Easy Dental Floss Threading 25 Count

GUM$5.524.7★10,290 rev

GUM EEZ-Thru Floss Threaders for Braces Bridges & Implants Easy Dental Floss Threading 25 Count (Pack of 2)

GUM$9.254.7★10,290 rev

Floss Threaders 400 Count Threaders for flossing Dental Floss Threader for Braces Bridges Implants Permanent Retainer (Pack of 4)

Veexio$8.344.6★897 rev

Houselog Floss Threaders | 420Count Dental Floss Threaders for Braces Bridges and Implants with Portable Travel Case | (6 Pack)

Houselog$7.824.7★196 rev

Newest

by launch date

GUM EEZ-Thru Floss Threaders 840PQA Dental Flossers for Braces Bridges & Implants Professional Samples 5 Count (Pack of 100)

GUM$38.870 rev

8mo ago

Houselog Floss Threaders | 420Count Dental Floss Threaders for Braces Bridges and Implants with Portable Travel Case | (6 Pack)

Houselog$7.82196 rev

10mo ago

Floss Threaders 400 Count Threaders for flossing Dental Floss Threader for Braces Bridges Implants Permanent Retainer (Pack of 4)

Veexio$8.34897 rev

1y ago

RioRand Floss Threaders Essential Tool for Maintaining Oral Health with Braces Bridges and Implants 200Count (Pack of 4)

RioRand$5.911,442 rev

2y ago

VINSULLA Orthodontic Floss Threaders for Braces Bridges & Implants

VINSULLA$7.765,198 rev

5y ago

What buyers say about gum eez-thru floss threaders

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Good price”

Quality-Overall19%

“They are well made”

Advertised Vs Actual Product17%

“As advertised”

Ease Of Use12%

“Ease of use”

Efficiency7%

“This works great”

Ease Of Cleaning6%

“This threader works better than others for cleaning under my bridgework”

Tooth Brightening2%

“easier to use than the ones my dentist gave me”

Design-Overall1%

“Does exactly what it was designed to do”

Storage Capacity1%

“Works great, comes with a handy storage container”

Durability1%

“Durable”

What buyers complain about

Thickness31%

“A little too thick for me to get under bridge”

Ease Of Use11%

“Honeslty, these floss threaders were extremely frustrating to use”

Size-Overall10%

“Did not seem suitable for my crowns”

Strength8%

“The plastic is flimsy”

Functionality-Overall7%

“Its not worked for me”

Adhesion/Stickiness5%

“The stem part could honestly be a little shorter so it doesnt stick so far back into the mouth”

Stiffness5%

“A bit stiff”

Material Quality4%

“The plastic is flimsy”

Grip2%

“No grip to hold it”

Balance/Stability2%

“Its not really stable enough for that”

Top return reasons

Size-Overall24%

Advertised Vs Actual Product15%

Thickness13%

Functionality-Overall11%

Ease Of Use11%

Defective Material/Parts4%

Thin3%

Value For Money3%

Compatibility-Overall2%

Strength2%

Common questions

Is gum eez-thru floss threaders profitable to sell on Amazon United States?: The niche generates $99K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (39/100).
How competitive is the gum eez-thru floss threaders niche?: 5 brands and 19 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in gum eez-thru floss threaders?: Top complaints mined from reviews: Thickness, Ease Of Use, Size-Overall. The return rate is 0.4%.
When does demand for gum eez-thru floss threaders peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the gum eez-thru floss threaders niche?: Listings span $5.52–$38.87; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 4,494 reviews — the moat a new listing must climb.