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Gum Cleaner

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -31.9% this quarter, so Gum Cleaner is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$115K/yr197K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
25%top-5 click share · 56 brands · 235 sellers

Flapen Score

Gum Cleaner against its category

The dotted line is the Health & Household average. Past it, Gum Cleaner is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gum Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Gum Cleaner 197K times last year and spent an estimated $115K. The top 5 brands take 41% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
2.4%
Market size, estimated
$115Ka year
Peak month
September3.3× the quietest month
Top search term
fsa eligible dental products only list42K searches a year

02 · Price

A sale here is worth $24.62.

Listings sell for $24.62 on average, from $2.71 to $214.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $24.62 that is $0 to $2K a year per listing.

Average price
$24.62inside the $15 to $100 sweet spot
Price range
$2.71–$214.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #280 within Dental Floss & Picks. It carries 22,569 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#280in Dental Floss & Picks
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
22,569per listing
Listings tracked
88

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gum Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

235

Top-5 brand share

41%

Top 20: 74%

Top-5 click share

25%

Top 20: 54%

Open market

56%

  • Brand 117%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Gum Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Gum Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa eligible dental products only list42K/yr
  • gum cleaner19K/yr
  • mouth cleaner16K/yr
  • dental health15K/yr
  • dental products12K/yr
  • teeth health14K/yr
  • teeth accessories11K/yr
  • tooth care products4K/yr
  • dental care products5K/yr
  • dental stuff5K/yr

Reviews and returns

What reviews say buyers love and hate about Gum Cleaner

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
0.7%of orders come back
“Broke after one use”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gum Cleaner questions

Answered from the same tracked data.