Is guggul profitable to sell on Amazon United States?

The niche generates $104K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (46/100).

How competitive is the guggul niche?

10 brands and 20 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in guggul?

Top complaints mined from reviews: Side Effects, Skin Health, Functionality-Overall. The return rate is 0.0%.

When does demand for guggul peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the guggul niche?

Listings span $13.37–$35.94; the average listing price is $23.34 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.

guggul

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.34

avg listing price — sweet spot $15–$100

Price range

Great$13.37–$35.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great447.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$104K

$104K/yr · 80K searches

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, guggul is a $104K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

guggul market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $117K–$140K; units × avg price
Conversion rate: 5.6%
Avg BSR: #5,798
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 16.8%
Avg brand age: 90 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Himalaya45%
Nutricost18%
Carlyle11%
NOW Foods7%
Banyan Botanicals5%
Secrets of the Tribe4%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top guggul search terms

guggul32K/yr -6.6%6.3% conv.
guggul supplements organic13K/yr -24.5%5.8% conv.
guggul extract9K/yr +47.1%6.0% conv.
guggul resin8K/yr -19.1%2.1% conv.
guggle3K/yr +78.9%0.6% conv.
guggul supplements5K/yr -56.1%5.8% conv.
guggulu3K/yr -16.2%3.1% conv.
gulgul2K/yr +150.6%0.9% conv.
guggul resin extract4K/yr -40.7%5.8% conv.
gugul2K/yr -20.4%2.4% conv.

All search terms

Top guggul products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Himalaya Guggul Extract- Herbal Guggul Supplements Liver Support for Liver Detox Cholesterol HDL & LDL Support - Vegan Non-GMO Gluten Free 720 mg 60 Capsules

Himalaya$15.974.4★1,918 rev

Nutricost Guggul Extract Supplement 120 Capsules for 30 Servings Per Bottle

Nutricost$17.604.6★56 rev

Himalaya Guggul Extract- Herbal Guggul Supplements Liver Support for Liver Detox Cholesterol HDL & LDL Support - Vegan Non-GMO Gluten Free 720 mg 60 Capsules 2pk

Himalaya$30.134.4★1,918 rev

Carlyle Guggul Extract Supplement | 180 Capsules | Guggulsterone

Carlyle$18.884.4★644 rev

Now Supplements Guggul Extract 500 mg per Tablet 90 Tablets

NOW Foods$22.284.6★26 rev

Newest

by launch date

Now Supplements Guggul Extract 500 mg per Tablet 90 Tablets

NOW Foods$22.2826 rev

7mo ago

Nutricost Guggul Extract Supplement 120 Capsules for 30 Servings Per Bottle

Nutricost$17.6056 rev

1y ago

Secrets of the Tribe Guggul USDA Organic | Alcohol-Free Extract High-Potency Herbal Drops | Made from 100% Certified Organic Guggul (Commiphora Mukul) Dried Gum (2 oz)

Secrets of the Tribe$23.344 rev

1y ago

PURE ORIGINAL INGREDIENTS Guggul Extract (100 Capsules) Always Pure No Additives Or Fillers Lab Verified

PURE ORIGINAL INGREDIENTS$13.3726 rev

4y ago

Earthborn Elements Guggul Extract 200 Capsules Pure & Undiluted No Additives

Earthborn Elements$19.8938 rev

4y ago

What buyers say about guggul

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Trusted Brand, Clean Formula, and Positive Results”

Vitamin10%

“NOW is a trusted brand of vitamin”

Heart Health6%

“if youre specifically looking for a guggul supplement for metabolic support or cholesterol support, this is a solid option from a company with a good reputation”

Joint Pain6%

“Absolutely great for people with joint pain”

Ease Of Use5%

“Easy to take”

Ease Of Chewing/Swallowing5%

“easy to swallow”

Nutritional Content4%

“Excellent form of supplementation”

Side Effects4%

“So far, it has been easy to take and has not caused any upset stomach or allergic reaction for me”

Ingredients-Overall4%

“Ive used this brand for several different supplements and finally feel like I can trust them as a high-quality, reliable source”

Value For Money4%

“The price feels fair”

What buyers complain about

Side Effects11%

“I noticed mild stomach discomfort on a few mornings”

Skin Health6%

“Worthless they do nothing for your body”

Functionality-Overall6%

“It does not work”

Heart Health6%

“only supposedly works if you are in normal range of cholesterol”

Size-Overall5%

“The tablets are a little larger than I prefer”

Ease Of Chewing/Swallowing4%

“I find larger tablets more difficult to swallow”

Magnesium4%

“It's difficult to measure results in the short term however there are studies backing the effectiveness of Magnesium and Guggul extract”

Acid Regulator/Stomach Ache Relief3%

“I noticed mild stomach discomfort on a few mornings”

Inflammation3%

“For myself, I had to stop taking this because it increased inflammation and made me feel queasy after a few days”

Texture/Consistency-Overall2%

“consistency before you see any clear results”

Top return reasons

Advertised Vs Actual Product50%

Vitamin50%

Common questions

Is guggul profitable to sell on Amazon United States?: The niche generates $104K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (46/100).
How competitive is the guggul niche?: 10 brands and 20 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in guggul?: Top complaints mined from reviews: Side Effects, Skin Health, Functionality-Overall. The return rate is 0.0%.
When does demand for guggul peak?: Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the guggul niche?: Listings span $13.37–$35.94; the average listing price is $23.34 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.