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Guggul

Fail

The top 5 products take 82% of clicks, so Guggul is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$104K/yr80K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
82%top-5 click share · 10 brands · 20 sellers

Flapen Score

Guggul against its category

The dotted line is the Health & Household average. Past it, Guggul is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guggul market on Amazon at a glance

Shoppers on Amazon United States searched for Guggul 80K times last year and spent an estimated $104K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
5.6%
Market size, estimated
$104Ka year
Peak month
November1.5× the quietest month
Top search term
guggul32K searches a year

02 · Price

A sale here is worth $23.34.

Listings sell for $23.34 on average, from $13.37 to $35.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $23.34 that is $6K to $12K a year per listing.

Average price
$23.34inside the $15 to $100 sweet spot
Price range
$13.37–$35.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #5,798 within Glandular Extracts. It carries 448 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#5,798in Glandular Extracts
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
448per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Guggul products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$10K$21K$31K$42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

9%

  • Himalaya45%
  • Nutricost18%
  • Carlyle11%
  • NOW Foods7%
  • Banyan Botanicals5%
  • Secrets of the Tribe4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Guggul search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Guggul search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guggul32K/yr
  • guggul supplements organic13K/yr
  • guggul extract9K/yr
  • guggul resin8K/yr
  • guggle3K/yr
  • guggul supplements5K/yr
  • guggulu3K/yr
  • gulgul2K/yr
  • guggul resin extract4K/yr
  • gugul2K/yr

Reviews and returns

What reviews say buyers love and hate about Guggul

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“I noticed mild stomach discomfort on a few mornings”
A buyer, on “Side Effects”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Guggul questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data