grove laundry detergent
Launch itA $1.0M/yr market growing +8.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$7.93–$44.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 400K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,954.93avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grove laundry detergent is a $1.0M/yr Amazon United States market (400K searches/yr). The top 5 brands hold 94% of demand. Verdict: Launch it — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
grove laundry detergent market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 7.5%
- Avg brand age
- 70 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
61
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
3%
- Tide41%
- Rockin' Green20%
- HEX Performance19%
- ACTIVE9%
- Procter & Gamble6%
- Lysol3%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top grove laundry detergent search terms
- tide sport99K/yr
- tide sport laundry detergent liquid41K/yr
- hex laundry detergent33K/yr
- hex performance laundry detergent22K/yr
- hex detergent21K/yr
- active wear laundry detergent23K/yr
- tide febreze laundry detergent21K/yr
- rockin green activewear detergent19K/yr
- sport laundry detergent14K/yr
- rockin green14K/yr
Top grove laundry detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tide Ultra Sport Liquid Laundry Detergent 92 fl oz 65 Loads Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters
Tide$14.884.9★248 rev
Rockin Green Active Wear Laundry Detergent - Unscented Laundry Detergent Powder & Odor Eliminator - Workout Clothes & Sportswear - Safe for Sensitive Skin - 90 Loads
Rockin' Green$27.334.6★12,372 rev
Active Wear Laundry Detergent & Soak - Formulated for Sweat and Workout Clothes - Natural Performance Concentrate Enzyme Booster Deodorizer - Powder Wash for Activewear Gym Apparel (90 Loads)
ACTIVE$26.814.5★5,713 rev
Tide Ultra Sport Liquid Laundry Detergent 132 fl oz 94 Loads Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters
Tide$13.214.9★681 rev
HEX Performance Laundry Detergent Unscented 100 Loads (50ld Pack of 2) Concentrated Activewear Detergent for Odor Removal Sweat & Residue Fragrance-Free HE Compatible Biodegradable Formula
HEX Performance$39.314.4★6,063 rev
Newest
by launch dateTide Ultra Sport Liquid Laundry Detergent 92 fl oz 65 Loads Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters
Tide$14.88248 rev
Tide Ultra Sport Liquid Laundry Detergent 132 fl oz 94 Loads Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters
Tide$13.21681 rev
Tide Ultra Febreze Liquid Laundry Detergent Spring and Renewal scent 92 fl oz 65 Loads Laundry Detergent Liquid with All-Day Freshness
Tide$14.801,205 rev
HEX Performance Laundry Detergent Packs Unscented 75 Count Activewear Detergent Pods for Odor & Sweat Removal Fragrance-Free Sport Wash HE Compatible
HEX Performance$39.826,063 rev
Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent 148 fl oz 105 Loads Advanced Odor and Stain Fighting Laundry Detergent Liquid
Tide$21.963,783 rev
Trending
90-day click momentum
RockinGreen Shoe Cleaning Kit - Shoe Cleaner Sneakers Solution with Brush Included - Sneaker Cleaner Kit Safe for Mesh Nubuck Leather Suede - Deep Refresh Care Kit (8.8fl oz)
Rockin' Green$7.934.3★
HEX Performance Laundry Detergent Unscented 100 Loads (50ld Pack of 2) Concentrated Activewear Detergent for Odor Removal Sweat & Residue Fragrance-Free HE Compatible Biodegradable Formula
HEX Performance$39.314.4★
HEX Performance Laundry Detergent Packs Unscented 75 Count Activewear Detergent Pods for Odor & Sweat Removal Fragrance-Free Sport Wash HE Compatible
HEX Performance$39.824.4★
Tide Ultra Oxi Boost Liquid Laundry Detergent 92 fl oz 65 Loads Advanced Stain Remover Laundry Detergent Liquid with Extra Oxi Power
Tide$14.264.8★
Rockin Green Laundry Detergent Plant based All Natural Laundry Detergent Powder Vegan and Biodegradable Odor Fighter Safe for Sensitive Skin (Liquid Laundry Detergent 192 Loads - Unscented)
Rockin' Green$29.044.6★
What buyers say about grove laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Cleans well”
“the quality in the bottle”
“Effective”
“Less expensive”
“Great addition to your wash”
“As advertised”
“So clean”
“Its very user-friendly”
“Nice smell good fresh”
What buyers complain about
“Bad smell”
“Package is leaking”
“Some of the stains out”
“Didnt work as hoped”
“Price too high”
“And not cleaning it”
“Had to re-wash the clothes with other detergent”
“The sheets were huge”
“it makes me itch”
“Not as advertised”
Top return reasons
Common questions
- Is grove laundry detergent profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Launch it (59/100).
- How competitive is the grove laundry detergent niche?
- 9 brands and 61 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in grove laundry detergent?
- Top complaints mined from reviews: Smell, Leak-Proof, Stain Resistance. The return rate is 0.2%.
- When does demand for grove laundry detergent peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the grove laundry detergent niche?
- Listings span $7.93–$44.21; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 12,955 reviews — the moat a new listing must climb.