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Grove Laundry Detergent

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 94% of clicks, so Grove Laundry Detergent is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$1.0M/yr400K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
46%top-5 click share · 9 brands · 61 sellers

Flapen Score

Grove Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Grove Laundry Detergent is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grove Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Grove Laundry Detergent 400K times last year and spent an estimated $1.0M. The top 5 brands take 94% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
10.6%
Market size, estimated
$1.0Ma year
Peak month
June1.5× the quietest month
Top search term
tide sport99K searches a year

02 · Price

A sale here is worth $24.37.

Listings sell for $24.37 on average, from $7.93 to $44.21. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $24.37 that is $24K to $30K a year per listing.

Average price
$24.37inside the $15 to $100 sweet spot
Price range
$7.93–$44.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$24K–$30K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #62 within Laundry. It carries 12,955 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#62in Laundry
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
12,955per listing
Listings tracked
29

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
70 months

Products

Top Grove Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

61

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

3%

  • Brand 141%
  • Brand 220%
  • Brand 319%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Grove Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Grove Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tide sport99K/yr
  • tide sport laundry detergent liquid41K/yr
  • hex laundry detergent33K/yr
  • hex performance laundry detergent22K/yr
  • hex detergent21K/yr
  • active wear laundry detergent23K/yr
  • tide febreze laundry detergent21K/yr
  • rockin green activewear detergent19K/yr
  • sport laundry detergent14K/yr
  • rockin green14K/yr

Reviews and returns

What reviews say buyers love and hate about Grove Laundry Detergent

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.2%of orders come back
“Bad smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grove Laundry Detergent questions

Answered from the same tracked data.