grove dish soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.78–$26.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Review moat
Okay2,314.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 87K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grove dish soap is a $125K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
grove dish soap market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $117K–$146K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 1.4%
- Avg brand age
- 58 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
522
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Cleancult89%
- Grove Co.11%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +9.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top grove dish soap search terms
- clean cult dish soap38K/yr
- grove dish soap12K/yr
- plastic free dish soap7K/yr
- cleancult dish soap9K/yr
- dish soap concentrate7K/yr
- grove co dish soap6K/yr
- grove dish soap refill8K/yr
- cleancult dish soap refill648/yr
Top grove dish soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena
Cleancult$6.874.5★2,464 rev
Cleancult - Lemon Verbena - Liquid Dish Soap - Refillable Aluminum Bottle - Dish Soap that Cuts Grease & Grime - 16 oz - 1 Pack
Cleancult$5.784.6★445 rev
Grove Co. Dish Soap 3 x 16 fl oz Refills Lemon & Eucalyptus
Grove Co.$26.664.7★674 rev
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Fresh Rain
Cleancult$6.984.5★2,464 rev
Cleancult Dish Soap Liquid Refills - Plant Based Cleaning Power - Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena - 32 oz/3 Pack
Cleancult$19.344.5★2,464 rev
Newest
by launch date
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Mandarin Peel
Cleancult$6.762,464 rev
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Free & Clear
Cleancult$7.152,464 rev
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Mountain Eucalyptus
Cleancult$7.032,464 rev
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Fresh Rain
Cleancult$6.982,464 rev
Cleancult Dish Soap Liquid Refill (32oz 3 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Fresh Rain
Cleancult$18.642,464 rev
Trending
90-day click momentumCleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Mandarin Peel
Cleancult$6.764.5★
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Mountain Eucalyptus
Cleancult$7.034.5★
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Free & Clear
Cleancult$7.154.5★
Grove Co. Dish Soap 3 x 16 fl oz Refills Lemon & Eucalyptus
Grove Co.$26.664.7★
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena
Cleancult$6.874.5★
What buyers say about grove dish soap
What buyers praise and complain about, mined from review topics.What buyers love
“I like the smell”
“I love this dish soap - it cleans well”
“It cleans effectively”
“Great Value”
“Cuts grease, suds nicely”
“it is recyclable”
“Excellent product”
“Efficient soap, the format makes it easy to refill my bottle”
“Works great and non toxic”
“This non toxic soap works great”
What buyers complain about
“Weird smell”
“Box leaked all over everything I ordered”
“Anyone with sensitive skin or susceptible to contact dermatitis may have issues with this”
“Tired of paying for Prime”
“Not a great grease cutter”
“only half fits into the dispenser. fine”
“Causes some dryness & redness”
“Watery”
“Also, the soap was opaque and thick - not the normal appearance or consistency”
“It doesn't clean well”
Top return reasons
Common questions
- Is grove dish soap profitable to sell on Amazon United States?
- The niche generates $125K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the grove dish soap niche?
- 2 brands and 522 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grove dish soap?
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.4%.
- When does demand for grove dish soap peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the grove dish soap niche?
- Listings span $5.78–$26.66; the average listing price is $11.66 (sweet spot $15–$100). The average incumbent carries 2,315 reviews — the moat a new listing must climb.