grove co multi purpose cleaner refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.48avg listing price — sweet spot $15–$100
Price range
Great$9.67–$37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good641.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$353K$353K/yr · 215K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grove co multi purpose cleaner refill is a $353K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
grove co multi purpose cleaner refill market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $319K–$382K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #499
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.1%
- Avg brand age
- 56 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
0%
- Grove Co.60%
- BLUELAND37%
- flowcheer3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 11 weeks — -1.9% search growth over the last 90 days.Top grove co multi purpose cleaner refill search terms
- grove co47K/yr
- grove39K/yr
- grove co multi purpose cleaner refill38K/yr
- blueland multi surface cleaner tablets6K/yr
- grove collaborative13K/yr
- grove cleaning products10K/yr
- blueland glass cleaner6K/yr
- blueland multi surface cleaner9K/yr
- blueland cleaner5K/yr
- grove multipurpose cleaner concentrate6K/yr
Top grove co multi purpose cleaner refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLUELAND Multi-surface Cleaner 4-Pack Refill Fresh Lemon Scent All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz
BLUELAND$9.674.3★2,091 rev
Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Variety Pack
Grove Co.$28.904.8★606 rev
BLUELAND Multi-surface Cleaner Starter Set Fresh Lemon Scent Spray Bottle with 4 Refill Tablets All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz
BLUELAND$21.254.3★2,091 rev
Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Orange & Rosemary
Grove Co.$28.624.8★606 rev
Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Lemon & Eucalyptus
Grove Co.$28.844.8★606 rev
Newest
by launch date
Grove Co. Coconut Scrubber Sponges 6 Count Dual Sided Non-Scratch
Grove Co.$24.9668 rev
Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Variety Pack
Grove Co.$28.90606 rev
Grove Co. Gel Hand Soap Refill Variety Pack 3 x 13 fl oz
Grove Co.$24.48408 rev
Grove Co. Ultra Soft Bamboo Tree Free Toilet Paper 18 Rolls 3-Ply
Grove Co.$37.72142 rev
Grove Co. Tub and Tile Cleaner 6 x 1 fl oz Refills Lemon & Eucalyptus
Grove Co.$26.93209 rev
Trending
90-day click momentum
Grove Co. Dish Soap 3 x 16 fl oz Refills Lemon & Eucalyptus
Grove Co.$26.664.7★
Grove Co. Multi-Purpose Cleaner Refills & Glass Bottle Lavender & Thyme
Grove Co.$26.764.4★
Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Variety Pack
Grove Co.$28.904.8★
Grove Co. Coconut Scrubber Sponges 6 Count Dual Sided Non-Scratch
Grove Co.$24.964.5★
Grove Co. Tub and Tile Cleaner 6 x 1 fl oz Refills Lemon & Eucalyptus
Grove Co.$26.934.4★
What buyers say about grove co multi purpose cleaner refill
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“The cleaning solution is effective”
“Excellent product”
“Worth the money”
“Easy to use”
“Betterway performs best overall”
“Cleans great”
“Packaging is environmentally friendly”
“knowing I am using a non toxic product is so great”
“My skin would feel soft if I remembered to lotion them after washing”
What buyers complain about
“spray bottle broke after 3 uses”
“Spray bottle leaks”
“Not a good cleaner”
“Poor quality”
“Artificial fragrances”
“The spray nozzle is stuck”
“Not Plastic Free”
“Misleading pricing”
“Good product, dispenser not so good”
“It just won't spray anymore”
Top return reasons
Common questions
- Is grove co multi purpose cleaner refill profitable to sell on Amazon United States?
- The niche generates $353K/yr across 21 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the grove co multi purpose cleaner refill niche?
- 3 brands and 5 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grove co multi purpose cleaner refill?
- Top complaints mined from reviews: Durability, Leak-Proof, Ease Of Cleaning. The return rate is 0.7%.
- What does it cost to enter the grove co multi purpose cleaner refill niche?
- Listings span $9.67–$37.72; the average listing price is $25.48 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.