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52

Groovy Plates

Worth a look

Shows a thin review moat (171 avg reviews), but a small market ($12K/yr) keeps it on the watch list.

Market size 3Growth 39Conversion 45Competition 83Returns 48Price range 66Avg price 73Brand share 90Review moat 91Quality gap 33

Review moat

Great171.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Avg price

Good$14.79

avg listing price — sweet spot $15–$100

Price range

Good$6.15–$32.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$12K

$12K/yr · 23K searches

Is groovy plates profitable on Amazon?

According to Flapen's Amazon United States niche tracking, groovy plates is a $12K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

groovy plates market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$11K–$15K
units × avg price
Conversion rate
3.6%
Avg BSR
#1,475
Page quality
0%
Prime
100%
Sponsored
85%
Out of stock
21.9%
Avg brand age
28 months
Avg seller age
187 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

35

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

32%

Top 20: 70%

Open market

51%

  • AimFun16%
  • CHUNNIN9%
  • ZOIIWA8%
  • Qyeahkj7%
  • Engleya Miga5%
  • GGBOY4%

groovy plates demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.
1K600Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 3.1×

Top groovy plates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • retro paper plates4K/yr
  • groovy napkins4K/yr
  • groovy plates4K/yr
  • retro party plates3K/yr
  • groovy party plates3K/yr
  • groovy paper plates2K/yr
  • peace sign plates1K/yr
  • two groovy plates1K/yr
  • groovy birthday plates1K/yr
  • groovy plates and napkins party supplies39/yr
All search terms

Top groovy plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2434%$4866%$7288%$9711101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about groovy plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality”

Advertised Vs Actual Product13%

“As expected”

Value For Money11%

“These were totally worth the cost”

Color11%

“Fun and colorful”

Size-Overall6%

“Great Size but”

Brightness/Shine/Glow5%

“yellow daisies gives them a bright”

Thickness5%

“They are definitely thick enough to handle Thanksgiving”

Durability5%

“Durable and cute”

Shape/Style2%

“Super cute patterns”

Fun/Entertainment Experience2%

“These absoultely added lot of fun”

What buyers complain about

Thickness39%

“Too thin & flimsy”

Flatness11%

“There are flat as a piece of paper”

Quality-Overall6%

“Was not good at all”

Thin6%

“thin”

Strength6%

“a bit flimsy as they are somewhat thin”

Top return reasons

Size-Overall53%
Color10%
Thin8%
Value For Money7%
Strength7%
Advertised Vs Actual Product4%
Quality-Overall3%
Flatness2%
Material Quality2%
Functionality-Overall1%

Common groovy plates questions

Is groovy plates profitable to sell on Amazon United States?
The niche generates $12K/yr across 46 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the groovy plates niche?
30 brands and 35 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in groovy plates?
Top complaints mined from reviews: Thickness, Flatness, Quality-Overall. The return rate is 3.2%.
When does demand for groovy plates peak?
Demand peaks in Aug; the busiest month runs 3.1× the quietest.
What does it cost to enter the groovy plates niche?
Listings span $6.15–$32.08; the average listing price is $14.79 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.