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Grinch Wrapping Paper

Fail

Buyers convert on only 1.3% of searches, so Grinch Wrapping Paper is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$91K/yr557K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
81%top-5 click share · 10 brands · 15 sellers

Flapen Score

Grinch Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Grinch Wrapping Paper is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Grinch Wrapping Paper 557K times last year and spent an estimated $91K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 557K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
557K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
1.3%
Market size, estimated
$91Ka year
Peak month
December232.6× the quietest month
Top search term
grinch wrapping paper319K searches a year

02 · Price

A sale here is worth $13.12.

Listings sell for $13.12 on average, from $5.77 to $17.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $13.12 that is $10K to $13K a year per listing.

Average price
$13.12under the $15 to $100 sweet spot
Price range
$5.77–$17.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #2,565 within Gift Wrap Paper. It carries 504 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#2,565in Gift Wrap Paper
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
504per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Grinch Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

11%

  • Brand 135%
  • Brand 222%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 11%)

Demand

Grinch Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 232.6×

Search terms

Top Grinch Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch wrapping paper319K/yr
  • grinch wrapping paper christmas94K/yr
  • grinch christmas wrapping paper36K/yr
  • the grinch wrapping paper21K/yr
  • christmas wrapping paper grinch11K/yr
  • grinch paper7K/yr
  • grinch gift wrap8K/yr
  • wrapping paper grinch14K/yr
  • grinch christmas paper6K/yr
  • grinch gift wrapping paper6K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Wrapping Paper

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
1.2%of orders come back
“Now it isnt the super thick stuff either”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Grinch Wrapping Paper questions

Answered from the same tracked data.