Is grill lighters long profitable to sell on Amazon United States?

The niche generates $83K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the grill lighters long niche?

8 brands and 60 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in grill lighters long?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.8%.

When does demand for grill lighters long peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the grill lighters long niche?

Listings span $6.47–$21.38; the average listing price is $13.55 (sweet spot $15–$100). The average incumbent carries 3,971 reviews — the moat a new listing must climb.

grill lighters long

Worth a look

Shows low returns (0.8%), but a small market ($83K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.55

avg listing price — sweet spot $15–$100

Growth

Okay+15.9%

90-day search growth — must beat 0% to launch

Price range

Okay$6.47–$21.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,970.86

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 58K searches

According to Flapen's Amazon United States niche tracking, grill lighters long is a $83K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

grill lighters long market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $68K–$81K; units × avg price
Conversion rate: 10.6%
Avg BSR: #110
Page quality: 0%
Prime: 64%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

BIC59%
Kissycat14%
Flame bird7%
Click-n-Flame5%
KNIGHTS OF ARMUR5%
GRILLMATIC4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — +15.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top grill lighters long search terms

bic multipurpose lighter19K/yr +16.8%3.3% conv.
bbq lighter long7K/yr +527.4%9.6% conv.
bic grill lighter6K/yr +31.7%10.9% conv.
bic long lighters for grill4K/yr +95.0%12.2% conv.
long fireplace lighter8K/yr -78.3%5.6% conv.
bic multipurpose lighters12K/yr -89.9%7.1% conv.

All search terms

Top grill lighters long products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIC Multi-purpose Classic Edition Lighters Long Durable Metal Wand Great For Grills Fireplaces and Candles Utility Lighter Assorted Colors 4-Count

BIC$14.364.6★26,390 rev

BIC Multi-purpose Classic and Flex Lighters Reliable and Safe Candle and Grill Lighter Assorted Colors 4-Pack (Colors May Vary)

BIC$14.654.6★9,209 rev

4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)

Kissycat$14.591.9★927 rev

Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)

Flame bird$6.854.5★3,279 rev

Click n Flame Utility Lighter 4-Pack - Wind Resistant Flexible Shaft Multi Purpose Lighter for BBQ Kitchen Candle Fireplace Grill

Click-n-Flame$12.024.3★9,208 rev

Newest

by launch date

Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack

KNIGHTS OF ARMUR$9.8478 rev

3mo ago

4 Pack Lighter Refillable Butane Lighters Long Lighters for Candle Camping Fireplace Party BBQ Grill(Fuel Not Included)

Kissycat$13.96497 rev

5mo ago

4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)

Kissycat$14.59927 rev

1y ago

Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)

Flame bird$6.853,279 rev

1y ago

LcFun 2 Pack Candle Lighter Windproof USB C Rechargeable Electric Lighters with 360 Flexible Neck & Safety Lock Windproof Flameless Lighters Long Stem Matches for Candle Grill BBQ Gas Stoves

LcFun$6.471,365 rev

2y ago

What buyers say about grill lighters long

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Reliable and Easy to Use”

Ease Of Use13%

“Ease of use”

Charging11%

“Easy to charge”

Value For Money11%

“Very affordable”

Advertised Vs Actual Product9%

“Just what I needed”

Efficiency6%

“Works well and lights candles easily”

Brightness/Shine/Glow5%

“Lighting up our lives”

Weight Light4%

“Sleeky Lighter”

Durability4%

“feels really durable”

Functionality-Overall2%

“Good equipment that works”

What buyers complain about

Quality-Overall22%

“Very low quality product”

Functionality-Overall19%

“Does not work well”

Leak-Proof17%

“They leak”

Ease Of Use7%

“Difficult to use”

Value For Money5%

“NOT worth the price”

Durability4%

“Breaks asap”

Defective Material/Parts3%

“defective product”

Charging3%

“Not rechargable”

Advertised Vs Actual Product3%

“Not as advertised”

Flammable2%

“TOO HARD TO LIGHT flame”

Top return reasons

Functionality-Overall35%

Advertised Vs Actual Product25%

Leak-Proof8%

Refills-Overall6%

Defective Material/Parts4%