Skip to content
57

griddle brush

Worth a look

Shows demand growing +151.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 96Conversion 81Competition 22Returns 96Price range 72Avg price 83Brand share 40Review moat 61Quality gap 33

Growth

Incredible+151.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.17

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.37–$34.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,060.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$104K

$104K/yr · 68K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United States niche tracking, griddle brush is a $104K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

griddle brush market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$91K–$109K
units × avg price
Conversion rate
8.4%
Avg BSR
#75
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
4.8%
Avg brand age
34 months
Avg seller age
159 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

38

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • AWEASROY54%
  • Mr. Bar-B-Q8%
  • KTUOPEE7%
  • BLACKSTONE6%
  • PIT BOSS6%
  • Scrub Daddy6%
  • Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +151.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Top griddle brush search terms

  • griddle brush15K/yr
  • blackstone scrubber10K/yr
  • griddle scrubber11K/yr
  • blackstone cleaning brush6K/yr
  • blackstone brush6K/yr
  • griddle cleaning brush5K/yr
  • blackstone grill brush4K/yr
  • blackstone griddle brush3K/yr
  • griddle brush for flat top4K/yr
  • blackstone griddle scrubber3K/yr
All search terms

Top griddle brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$21K30%$31K40%$41K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about griddle brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning30%

“Cleans well”

Quality-Overall15%

“Excellent product”

Advertised Vs Actual Product11%

“As advertised”

Efficiency9%

“Griddle pad works good”

Ease Of Use7%

“Ease of use”

Value For Money7%

“Worth it”

Grilling3%

“Great grill set”

Durability2%

“it has been very durable”

Gifting Purpose2%

“Was a gift”

Strength1%

“Very sturdy”

What buyers complain about

Durability20%

“Falls apart”

Ease Of Cleaning15%

“Does not clean great”

Quality-Overall10%

“Crappy product”

Value For Money8%

“Complete and total waste of money”

Functionality-Overall7%

“Doesnt work”

Size-Overall4%

“This is really big”

Heating3%

“Worst attachment for any heating surface EVER”

Instructions/User Manual/Troubleshooting2%

“Received without instruction manual”

Advertised Vs Actual Product2%

“I didn't give 5 stars because the video as usual is a little deceptive”

Strength2%

“The head is flimsy”

Top return reasons

Value For Money28%
Size-Overall27%
Advertised Vs Actual Product8%
Durability5%
Functionality-Overall4%
Defective Material/Parts3%
Cleaning Modes3%
Ease Of Cleaning2%
Material Quality2%
Quality-Overall2%

Common questions

Is griddle brush profitable to sell on Amazon United States?
The niche generates $104K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +151.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the griddle brush niche?
10 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in griddle brush?
Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 0.8%.
When does demand for griddle brush peak?
Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.
What does it cost to enter the griddle brush niche?
Listings span $7.37–$34.68; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 1,061 reviews — the moat a new listing must climb.