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63

greens powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 18Conversion 74Competition 46Returns 100Price range 90Avg price 95Brand share 51Review moat 21Quality gap 58

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$4.1M

$4.1M/yr · 2.1M searches

Avg price

Incredible$28.70

avg listing price — sweet spot $15–$100

Price range

Great$11.45–$102.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad11,108.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, greens powder is a $4.1M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug. Verdict: Worth a look — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

greens powder market data

Units sold / yr
125K–150K
avg 4,000–5,000/product
Revenue / yr
$3.6M–$4.3M
units × avg price
Conversion rate
6.8%
Avg BSR
#149
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
0.0%
Avg brand age
71 months
Avg seller age
135 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

623

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 89%

Open market

21%

  • Country Farms23%
  • Amazing Grass21%
  • Orgain12%
  • NutraChamps12%
  • Micro Ingredients7%
  • Zena Nutrition5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Top greens powder search terms

  • greens powder513K/yr
  • super greens363K/yr
  • super greens powder223K/yr
  • green powder145K/yr
  • greens superfood powder149K/yr
  • superfood91K/yr
  • supergreens78K/yr
  • superfood powder77K/yr
  • greens supplements72K/yr
  • daily greens53K/yr
All search terms

Top greens powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$207K10%$413K15%$620K20%$826K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about greens powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Smooth taste”

Quality-Overall9%

“Excellent product, easy and quick preparation”

Nutritional Content9%

“The best protein powder ever”

Flavor6%

“Balanced flavor”

Value For Money5%

“Good value for the money”

Solubility4%

“Mixes well with water”

Energy Level3%

“Energy boost”

Blend/Ratio3%

“This is the most comprehensive super food blend I have found”

Regulates Digestion3%

“It has helped with bloating”

Vitamin2%

“This has a great group of vitamins”

What buyers complain about

Taste-Overall32%

“Didnt taste good”

Flavor7%

“The flavor is off putting”

Value For Money6%

“Too expensive”

Sweetness3%

“It is a weird sweet taste”

Solubility2%

“Does not dissolve the best”

Size-Overall2%

“Be aware it's a small container”

Artificial Sweeteners2%

“I cannot stand the taste of stevia”

Side Effects2%

“Made Me Very Sick”

Acid Regulator/Stomach Ache Relief2%

“Upset my stomach”

Smell2%

“Smells like a burnt tire”

Top return reasons

Taste-Overall26%
Flavor17%
Acid Regulator/Stomach Ache Relief10%
Ingredients-Overall10%
Ease Of Use7%
Smell5%
Strength5%
Texture/Consistency-Overall5%
Value For Money5%
Advertised Vs Actual Product5%

Common questions

Is greens powder profitable to sell on Amazon United States?
The niche generates $4.1M/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (63/100).
How competitive is the greens powder niche?
16 brands and 623 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in greens powder?
Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for greens powder peak?
Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the greens powder niche?
Listings span $11.45–$102.10; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 11,108 reviews — the moat a new listing must climb.