Green Plates
PassGreen Plates scores 65 out of 100, a Pass. Shoppers spend an estimated $594K a year here, demand is soft, at -10.9% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $594K/yr747K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 18%top-5 click share · 88 brands · 101 sellers
Flapen Score
Green Plates against its category
The dotted line is the Health & Household average. Past it, Green Plates is stronger. Inside it, weaker.
Market
The Green Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Green Plates 747K times last year and spent an estimated $594K. The top 5 brands take 31% of clicks. Demand peaks in Mar. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $594K a year.
- Searches, last 12 months
- 747K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $594Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- green plates132K searches a year
02 · Price
A sale here is worth $24.46.
Listings sell for $24.46 on average, from $5.17 to $77.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $24.46 that is $2K to $6K a year per listing.
- Average price
- $24.46inside the $15 to $100 sweet spot
- Price range
- $5.17–$77.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #508 within Disposable Plates, Bowls & Cutlery. It carries 1,241 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #508in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,241per listing
- Listings tracked
- 165
04 · Newcomers
13 of last year's 49 launches cleared the first-year sales bar.
49 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 49
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Green Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
88 rising
Sellers
101
Top-5 brand share
31%
Top 20: 62%
Top-5 click share
18%
Top 20: 38%
Open market
66%
- Brand 19%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 63%
Demand
Green Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Green Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green plates132K/yr
- green paper plates96K/yr
- sage green plates71K/yr
- green plastic plates87K/yr
- sage green paper plates45K/yr
- green disposable plates48K/yr
- green party plates34K/yr
- green plates disposable36K/yr
- sage green disposable plates22K/yr
- green dinner plates33K/yr
Reviews and returns
What reviews say buyers love and hate about Green Plates
We read the reviews and the return reasons for every product selling here.
“don't feel sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Green Plates questions
Answered from the same tracked data.