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Green Easter Grass

Fail

Demand is soft, at -83.1% this quarter, so Green Easter Grass is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$47K/yr25K searches / yr
90-day growth
-83.1%search demand this quarter
Competition
68%top-5 click share · 10 brands · 12 sellers

Flapen Score

Green Easter Grass against its category

The dotted line is the Health & Household average. Past it, Green Easter Grass is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Easter Grass market on Amazon at a glance

Shoppers on Amazon United States searched for Green Easter Grass 25K times last year and spent an estimated $47K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -83.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-83.1%
Conversion, latest week
14.9%
Market size, estimated
$47Ka year
Peak month
April26.7× the quietest month
Top search term
green easter grass15K searches a year

02 · Price

A sale here is worth $12.50.

Listings sell for $12.50 on average, from $5.97 to $25.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.50 that is $0 to $1K a year per listing.

Average price
$12.50under the $15 to $100 sweet spot
Price range
$5.97–$25.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #48 within Gift Wrap Crinkle & Filler Paper. It carries 517 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#48in Gift Wrap Crinkle & Filler Paper
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
517per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Green Easter Grass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Brand 129%
  • Brand 221%
  • Brand 316%
  • Brand 411%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Green Easter Grass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 26.7×

Search terms

Top Green Easter Grass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green easter grass15K/yr
  • green paper grass3K/yr
  • green easter grass basket filler3K/yr
  • green grass for easter baskets2K/yr
  • easter basket grass green2K/yr

Reviews and returns

What reviews say buyers love and hate about Green Easter Grass

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Smell”
2.5%of orders come back
“No smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Green Easter Grass questions

Answered from the same tracked data.