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60

green coffee beans

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 20Conversion 46Competition 67Returns 100Price range 94Avg price 95Brand share 61Review moat 74Quality gap 48

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.14

avg listing price — sweet spot $15–$100

Price range

Great$14.58–$79.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good548.19

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good$396K

$396K/yr · 288K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, green coffee beans is a $396K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

green coffee beans market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$371K–$464K
units × avg price
Conversion rate
3.7%
Avg BSR
#91
Page quality
0%
Prime
78%
Sponsored
59%
Out of stock
7.5%
Avg brand age
70 months
Avg seller age
143 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

27%

  • Primos Coffee Co.27%
  • Fresh Roasted Coffee19%
  • FARWIX11%
  • Coffee Bean Direct7%
  • Micro Ingredients6%
  • Coffee Adventures4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top green coffee beans search terms

  • green coffee beans118K/yr
  • unroasted coffee beans40K/yr
  • green coffee36K/yr
  • raw coffee beans16K/yr
  • slim green coffee11K/yr
  • raw coffee beans unroasted14K/yr
  • unroasted green coffee beans9K/yr
  • green coffee beans unroasted8K/yr
  • green coffee bean8K/yr
  • organic green coffee beans6K/yr
All search terms

Top green coffee beans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$16K8%$32K12%$48K16%$63K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about green coffee beans

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Delicious coffee”

Quality-Overall17%

“each bag is consistent quality each time”

Flavor10%

“Fresh and flavorful coffee”

Caffeine Content8%

“I like that its decaffeinated”

Value For Money4%

“worth the purchase”

Advertised Vs Actual Product4%

“They delivered what they advertised on the site”

Freshness3%

“The freshness seems top-notch”

Smell3%

“It was fresh and smelled great”

Weight Loss3%

“Great coffee for losing weight”

Baking3%

“Great beans”

What buyers complain about

Advertised Vs Actual Product11%

“The amounts are deceiving”

Quality-Overall8%

“Poor quality control”

Value For Money6%

“Wish it were a bit cheaper”

Size-Overall6%

“Small”

Taste-Overall5%

“Side note, it tastes hideous on its own. or if a chunk of it makes it up the straw”

Weight Loss5%

“You wont lose weight by taking these, definitely not”

Smell5%

“It didnt smell like coffee at all”

Flavor4%

“I personally didn't care for the flavor these beans produced”

Moist/Dry4%

“The coffee beans appear extremely dry - a light brown in coloration”

Color4%

“I am not satisfied with the color of the coffee”

Top return reasons

Advertised Vs Actual Product29%
Powdered/Crumbled14%
Stale/Rotten/Spoiled14%
Functionality-Overall14%
Side Effects14%
Quality-Overall7%
Chunk/Clump/Collection7%

Common questions

Is green coffee beans profitable to sell on Amazon United States?
The niche generates $396K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the green coffee beans niche?
17 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in green coffee beans?
Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.0%.
When does demand for green coffee beans peak?
Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the green coffee beans niche?
Listings span $14.58–$79.82; the average listing price is $37.14 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.