Is graston tool profitable to sell on Amazon United States?

The niche generates $398K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the graston tool niche?

11 brands and 13 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in graston tool?

Top complaints mined from reviews: Pain Relief-Overall, Quality-Overall, Sharpness. The return rate is 1.3%.

When does demand for graston tool peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the graston tool niche?

Listings span $5.86–$93.10; the average listing price is $22.59 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.

graston tool

Worth a look

Shows a sweet-spot price point ($22.59 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Great$22.59

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$5.86–$93.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,107.33

avg incumbent reviews — the moat a new listing must climb

Market size

Good$398K

$398K/yr · 214K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, graston tool is a $398K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

graston tool market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $339K–$452K; units × avg price
Conversion rate: 8.3%
Avg BSR: #3,770
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

12%

BYYDDIY45%
THLHKD14%
myomotions8%
GYX COELE8%
H-Brotaco7%
Graston6%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top graston tool search terms

graston tool75K/yr -11.4%8.8% conv.
iastm tool29K/yr -5.5%5.5% conv.
graston tools physical therapy33K/yr -15.6%7.4% conv.
iastm tools14K/yr +3.6%2.9% conv.
graston14K/yr +1.8%6.0% conv.
graston tools15K/yr -6.7%3.9% conv.
iastm12K/yr -13.2%3.3% conv.
iastm tools physical therapy12K/yr -9.1%4.4% conv.
graston scraping tool10K/yr -63.0%7.4% conv.

All search terms

Top graston tool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BYYDDIY-3 in 1 Stainless Steel-304 Muscle Scraper Tools Set Scraping Massage Tools for Physical Therapy Derma Edge & GuaSha Massage Scraper Tool

BYYDDIY$27.554.8★486 rev

Muscle Scraper Tools Stainless Steel Guasha Tool for Body Scraping Tool Physical Therapy Myofascial Release Tool Massage Tools for Deep Tissue

THLHKD$5.864.8★243 rev

BYYDDIY Non-Magnetic 304 Stainless Steel Gua Sha Muscle Scraper Tool for Scar Tissue Muscle Scraping Tool for Massage Scraper IASTM Tools for Physical Therapy Soft Tissue Massage

BYYDDIY$8.124.7★1,993 rev

myomotions 6-Piece Stainless Steel Iastm Set - Muscle Scraper Massage Tool for Deep Tissue by myofascial Release Tool Comes with a Storage Bag

myomotions$93.104.8★17 rev

H-Brotaco Medical Grade Stainless Steel Gua Sha Guasha Massage Soft Tissue Therapy Used for Back Legs Arms Neck Shoulder (A)

H-Brotaco$9.844.7★5,161 rev

Newest

by launch date

Rena Chris Muscle Scraper Tool Set Stainless Steel Body Gua Sha for Physical Therapy Deep Tissue Massage & Lymphatic Drainage Travel Pouch & Guide Included (3-Piece Kit)

Rena Chris$16.1245 rev

6mo ago

BYYDDIY-Large and Small Set Stainless Steel Gua Sha Muscle Scraper Tool-Scraping Massage Tools Scar Tissue Tool for Physical Therapy Tool

BYYDDIY$10.038 rev

6mo ago

6-in-1 304 Stainless Steel Muscle & Fascia Scraper Tool Set for Body Skin Massage and Sore Muscles Myofascial Iastm Tools Soft Tissue Mobilization Tools Full Body Gua Sha Kit Gift-for Her

Niymyin$37.1428 rev

8mo ago

GYX COELE 4 in 1 Muscle Scraper Tool Set IASTM Physical Therapy Massage Tools with Storage Case Gua Sha Massage Scraper Scraping Tool Physical Therapy (4PCS Set)

GYX COELE$35.986 rev

1y ago

GYX COELE 4 in 1 Stainless Steel Gua Sha Muscle Scraper Tool Professional IASTM Physical Therapy Tool Set for Massage and Scraping 4pcs Carry Bag

GYX COELE$35.8818 rev

1y ago

What buyers say about graston tool

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent quality”

Value For Money9%

“Worth it”

Ease Of Use8%

“It is easy to hold”

Efficiency5%

“They are effective for their intended purpose”

Advertised Vs Actual Product5%

“As advertised”

Soft Feel5%

“The surface is smooth”

Muscle Pain Relief5%

“It works well for sore muscles”

Strength4%

“nothing flimsy”

Joint Pain3%

“Helps my arthritic hands feel so much better”

Durability3%

“The material feels durable”

What buyers complain about

Pain Relief-Overall12%

“the way you hold it hurts my fingers”

Quality-Overall11%

“Poor quality control”

Sharpness7%

“not sharp enough to cut”

Comfort-Overall4%

“was a bit awkward first time around”

Grip2%

“I read the AI customer review conclusion before purchasing and the only downside risk seemed to be people complaining about discomfort from holding/gripping for extended periods, which I just assumed had to do with poor grip/posture/alignment awareness, and fortunately, I think thats the case”

Size-Overall2%

“it's much bigger”

Moist/Dry2%

“Do not try to use this dry”

Allergies2%

“a bit harsh on skin”

Muscle Pain Relief1%

“I have a lot of muscle pain”

Color Fading/Discoloration1%

“I do see what looks like some very minor pitting or discoloration of the surface”

Top return reasons

Size-Overall22%

Functionality-Overall18%

Advertised Vs Actual Product10%

Sharpness5%

Shape/Style4%

Comfort-Overall4%

Joint Pain4%

Ease Of Use3%

Weight Heavy3%

Pain Relief-Overall3%

Common questions

Is graston tool profitable to sell on Amazon United States?: The niche generates $398K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the graston tool niche?: 11 brands and 13 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in graston tool?: Top complaints mined from reviews: Pain Relief-Overall, Quality-Overall, Sharpness. The return rate is 1.3%.
When does demand for graston tool peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the graston tool niche?: Listings span $5.86–$93.10; the average listing price is $22.59 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.