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Graston Tool

Maybe

Products sell for $22.59 on average, inside the sweet spot. But the products selling today already average 4.7★, so Graston Tool is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$398K/yr214K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
60%top-5 click share · 11 brands · 13 sellers

Flapen Score

Graston Tool against its category

The dotted line is the Health & Household average. Past it, Graston Tool is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graston Tool market on Amazon at a glance

Shoppers on Amazon United States searched for Graston Tool 214K times last year and spent an estimated $398K. The top 5 brands take 82% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $398K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
8.3%
Market size, estimated
$398Ka year
Peak month
August1.2× the quietest month
Top search term
graston tool75K searches a year

02 · Price

A sale here is worth $22.59.

Listings sell for $22.59 on average, from $5.86 to $93.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $22.59 that is $11K to $17K a year per listing.

Average price
$22.59inside the $15 to $100 sweet spot
Price range
$5.86–$93.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,770 within Massage Tools. It carries 1,107 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3,770in Massage Tools
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,107per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Graston Tool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

12%

  • Brand 145%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 12%)

Demand

Graston Tool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Graston Tool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graston tool75K/yr
  • iastm tool29K/yr
  • graston tools physical therapy33K/yr
  • iastm tools14K/yr
  • graston14K/yr
  • graston tools15K/yr
  • iastm12K/yr
  • iastm tools physical therapy12K/yr
  • graston scraping tool10K/yr

Reviews and returns

What reviews say buyers love and hate about Graston Tool

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Pain Relief-Overall”
1.3%of orders come back
“the way you hold it hurts my fingers”
A buyer, on “Pain Relief-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Graston Tool questions

Answered from the same tracked data.