grass fed whey protein
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$34.15–$79.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$53.91avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 756K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,512.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grass fed whey protein is a $1.8M/yr Amazon United States market (756K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
grass fed whey protein market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $1.6M–$2.2M
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Levels Nutrition74%
- NAKED16%
- Transparent Labs7%
- Carlyle2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top grass fed whey protein search terms
- levels whey protein grass fed powder255K/yr
- levels protein powder134K/yr
- grass fed whey protein isolate47K/yr
- naked whey iso34K/yr
- levels protein32K/yr
- naked whey isolate28K/yr
- grass fed whey protein35K/yr
- grassfed whey protein powder31K/yr
- levels whey protein25K/yr
- levels grass fed whey protein25K/yr
Top grass fed whey protein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB
Levels Nutrition$40.374.5★6,847 rev
Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 5LB
Levels Nutrition$76.484.5★6,847 rev
NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings
NAKED$54.584.4★1,566 rev
Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Pure Chocolate 2LB
Levels Nutrition$40.354.5★4,808 rev
Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Double Chocolate 5LB
Levels Nutrition$77.854.6★1,508 rev
Newest
by launch dateNAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings
NAKED$54.581,566 rev
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.4010,286 rev
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla
Transparent Labs$59.551,383 rev
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate
Transparent Labs$59.571,682 rev
Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead
Carlyle$34.15452 rev
Trending
90-day click momentumTransparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla
Transparent Labs$59.554.5★
Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB
Levels Nutrition$40.374.5★
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★
Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead
Carlyle$34.154.4★
Levels 100% Micellar Casein Protein Hormone Free Chocolate 2LB
Levels Nutrition$43.244.4★
What buyers say about grass fed whey protein
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth taste”
“Great nutrition”
“Best quality for your buck”
“the flavor is accurate”
“Easy to mix”
“Healthy Ingredients”
“blends well”
“Good Value”
“Exactly as advertised”
“Allows me to sweeten the way I like”
What buyers complain about
“Chemical taste”
“Not a strong flavor”
“Too expensive”
“Wouldn't dissolve”
“I would not recommend it if you are sensitive to sweetness”
“I do not get enough protein in my diet”
“artificial sweeteners”
“Texture is extremely chalky”
“Also, I found it to be really watery and almost bitter”
“Chemical smell and taste”
Common questions
- Is grass fed whey protein profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 12 tracked products. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the grass fed whey protein niche?
- 4 brands and 9 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grass fed whey protein?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for grass fed whey protein peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the grass fed whey protein niche?
- Listings span $34.15–$79.34; the average listing price is $53.91 (sweet spot $15–$100). The average incumbent carries 3,513 reviews — the moat a new listing must climb.