grape toothpaste
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Review moat
Okay1,642.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.85–$21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 74K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grape toothpaste is a $86K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
grape toothpaste market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $86K–$114K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.3%
- Avg brand age
- 55 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
7
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Tanner's Tasty Paste57%
- Theodent17%
- fygg11%
- Dr. Sheffield's9%
- CariFree3%
- tootoo3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.0×
Top grape toothpaste search terms
- chocolate toothpaste31K/yr
- chocolate toothpaste for kids17K/yr
- grape toothpaste12K/yr
- pasta de dientes sabor chocolate4K/yr
- kids chocolate toothpaste4K/yr
- grape toothpaste kids4K/yr
- chocolate flavored toothpaste3K/yr
Top grape toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
Tanner's Tasty Paste$8.884.6★5,179 rev
Theodent Kids Toothpaste - Fluoride Free Chocolate Toothpaste for Kids with Rennou for Enamel Repair Safe if Accidentally Swallowed SLS Free Chocolate Chip (3.4 oz)
Theodent$15.744.6★1,261 rev
Dr. Sheffields Original Toothpaste Chocolate Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Chocolate Flavor 2-Pack
Dr. Sheffield's$13.924.3★1,324 rev
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
Tanner's Tasty Paste$21.424.6★5,179 rev
Fygg Nano Hydroxyapatite Toothpaste with Prebiotics | Fluoride & SLS Free with Hydroxyapatite | Remineralizing nHA Tooth Paste for Sensitive Teeth | Chocolate Swirl 4 Oz
fygg$14.674.3★311 rev
Newest
by launch date
TooToo Fluoride Free Kids Toothpaste Hydroxyapatite Xylitol Grape 4.2oz
tootoo$10.06139 rev
Nano Hydroxyapatite Toothpaste for Kids and Adult (Chocolate - Travel)
fygg$4.85311 rev
Fygg Nano Hydroxyapatite Toothpaste with Prebiotics | Fluoride & SLS Free with Hydroxyapatite | Remineralizing nHA Tooth Paste for Sensitive Teeth | Chocolate Swirl 4 Oz
fygg$14.67311 rev
Tanners Tasty Paste Kids Fluoride Toothpaste Variety Pack Cha Cha Chocolate Vanilla Bling & Orange Creamsicle No Mint Toothpaste 3-Pack
Tanner's Tasty Paste$21.4892 rev
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
Tanner's Tasty Paste$21.425,179 rev
Trending
90-day click momentumTanners Tasty Paste Kids Fluoride Toothpaste Variety Pack Cha Cha Chocolate Vanilla Bling & Orange Creamsicle No Mint Toothpaste 3-Pack
Tanner's Tasty Paste$21.484.8★
Tanners Tasty Paste Cha Cha Chocolate Kids Fluoride Toothpaste Chocolate Ice Cream Flavor No Mint Childrens Toothpaste Cavity Protection Pediatric Dentist Created 1-Pack
Tanner's Tasty Paste$8.884.6★
TooToo Fluoride Free Kids Toothpaste Hydroxyapatite Xylitol Grape 4.2oz
tootoo$10.064.3★
Fygg Nano Hydroxyapatite Toothpaste with Prebiotics | Fluoride & SLS Free with Hydroxyapatite | Remineralizing nHA Tooth Paste for Sensitive Teeth | Chocolate Swirl 4 Oz
fygg$14.674.3★
Theodent Kids Toothpaste - Fluoride Free Chocolate Toothpaste for Kids with Rennou for Enamel Repair Safe if Accidentally Swallowed SLS Free Chocolate Chip (3.4 oz)
Theodent$15.744.6★
What buyers say about grape toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Worth it”
“I also like that it has fluoride and kid-friendly ingredients”
“the texture as well”
“Good for kids or adults with sensory issues with minty toothpaste”
“It leaves their teeth feeling clean”
“Easy to use”
“Easy to use, good sensitivity, fluoride-free, good value for money and effectively cleans”
“Just right”
“Gentle on gums”
What buyers complain about
“the foam isn't doing the cleaning”
“now it is short and blunt”
“I wish Id read the ingredients all the way to the bottom before I bought”
“Questionable efficacy T-T”
“It's expensive,”
“Awful Texture”
“it stained my childrens toothbrushes and teeth”
“False advertising”
“well, this toothpast doesn't foam and is very thin”
“doesn't last long”
Top return reasons
Common questions
- Is grape toothpaste profitable to sell on Amazon United States?
- The niche generates $86K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the grape toothpaste niche?
- 6 brands and 7 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in grape toothpaste?
- Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Ingredients-Overall. The return rate is 0.6%.
- When does demand for grape toothpaste peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the grape toothpaste niche?
- Listings span $4.85–$21.48; the average listing price is $14.27 (sweet spot $15–$100). The average incumbent carries 1,643 reviews — the moat a new listing must climb.