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Graduation Gift Box

Pass

Graduation Gift Box scores 71 out of 100, a Pass. Shoppers spend an estimated $210K a year here, search demand grew +456.9% this quarter, and an estimated 2.2% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 14,768 Health & Household niches · +22 vs the category median of 49
Market size
$210K/yr360K searches / yr
90-day growth
+456.9%search demand this quarter
Competition
30%top-5 click share · 49 brands · 56 sellers

Flapen Score

Graduation Gift Box against its category

The dotted line is the Health & Household average. Past it, Graduation Gift Box is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graduation Gift Box market on Amazon at a glance

Shoppers on Amazon United States searched for Graduation Gift Box 360K times last year and spent an estimated $210K. The top 5 brands take 39% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +456.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
+456.9%
Conversion, latest week
4.3%
Market size, estimated
$210Ka year
Peak month
May73.9× the quietest month
Top search term
graduation gift box103K searches a year

02 · Price

A sale here is worth $13.61.

Listings sell for $13.61 on average, from $3.95 to $38.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.61 that is $1K to $3K a year per listing.

Average price
$13.61under the $15 to $100 sweet spot
Price range
$3.95–$38.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #527 within Gift Boxes. It carries 1,158 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
92%
Out of stock, average day
2.4%
Average rank
#527in Gift Boxes
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,158per listing
Listings tracked
66

04 · Newcomers

5 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
5Amazon's first-year sales bar
Average brand age
21 months

Products

Top Graduation Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

56

Top-5 brand share

39%

Top 20: 74%

Top-5 click share

30%

Top 20: 63%

Open market

57%

  • Brand 111%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Graduation Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 73.9×

Search terms

Top Graduation Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graduation gift box103K/yr
  • graduation box56K/yr
  • graduation card box 202639K/yr
  • grad box35K/yr
  • grad gift box25K/yr
  • graduation card holder12K/yr
  • card basket for graduation party10K/yr
  • graduation gift card box11K/yr
  • graduation box for cards11K/yr
  • grad card box 20269K/yr

Reviews and returns

What reviews say buyers love and hate about Graduation Gift Box

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gifting Purpose”
17%of negative reviews mention “Size-Overall”
2.2%of orders come back
“You wont be able to fit much”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Graduation Gift Box questions

Answered from the same tracked data.