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Graduation Gift Bag

Pass

Graduation Gift Bag scores 70 out of 100, a Pass. Shoppers spend an estimated $263K a year here, search demand grew +857.0% this quarter, and an estimated 1.0% of orders come back.

Filters Trending
Flapen Score
70
70 / 100
Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49
Market size
$263K/yr412K searches / yr
90-day growth
+857.0%search demand this quarter
Competition
31%top-5 click share · 46 brands · 60 sellers

Flapen Score

Graduation Gift Bag against its category

The dotted line is the Health & Household average. Past it, Graduation Gift Bag is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graduation Gift Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Graduation Gift Bag 412K times last year and spent an estimated $263K. The top 5 brands take 51% of clicks. Demand peaks in May–Jun. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +857.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
+857.0%
Conversion, latest week
7.4%
Market size, estimated
$263Ka year
Peak month
May38.1× the quietest month
Top search term
graduation gift bag139K searches a year

02 · Price

A sale here is worth $8.65.

Listings sell for $8.65 on average, from $4.21 to $31.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $8.65 that is $2K to $4K a year per listing.

Average price
$8.65under the $15 to $100 sweet spot
Price range
$4.21–$31.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,950 within Gift Bags. It carries 675 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#1,950in Gift Bags
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
675per listing
Listings tracked
69

04 · Newcomers

2 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Graduation Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

60

Top-5 brand share

51%

Top 20: 83%

Top-5 click share

31%

Top 20: 69%

Open market

45%

  • Brand 123%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Graduation Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 38.1×

Search terms

Top Graduation Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graduation gift bag139K/yr
  • graduation gift bags49K/yr
  • graduation bags34K/yr
  • graduation gift bags 202627K/yr
  • graduation bag29K/yr
  • small graduation gift bag17K/yr
  • graduation bags for gifts15K/yr
  • grad gift bag13K/yr
  • large graduation gift bag10K/yr
  • graduation gift bag small8K/yr

Reviews and returns

What reviews say buyers love and hate about Graduation Gift Bag

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
1.0%of orders come back
“To small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Graduation Gift Bag questions

Answered from the same tracked data.