Gotu Kola

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $450K a year.

Searches, last 12 months

284K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

8.3%

Market size, estimated

$450Ka year

Peak month

April2.3× the quietest month

Top search term

gotu kola153K searches a year

Listings sell for $19.15 on average, from $7.48 to $59.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $19.15 that is $19K to $24K a year per listing.

Average price

$19.15inside the $15 to $100 sweet spot

Price range

$7.48–$59.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$24K

Returns

0.0%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,582 within Gotu Kola. It carries 594 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

95%

Out of stock, average day

5.4%

Average rank

#1,582in Gotu Kola

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

594per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months